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Top related persons:
Todd Bowman - 1 Laura Meyer - 1 Meyer - 1 Wishon - 1 BetterAMS - 1 she's - 1
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Momentum Commerce - 1 Amazon - 1 Commerce - 1 Amazon Web Services - 1

Search resuls for: "Todd Bowman"


2 mentions found


☆ Some Amazon advertisers are building customized tools to prevent Prime Day glitches from draining their ad spend
  + stars: | 2023-07-12 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Advertisers are buying ads to promote their products during Amazon's two-day Prime Day sales event. Amazon's two-day Prime Day sales event is in full swing, and many marketers are buying ads to promote their discounted products. Three Amazon-focused ad agencies told Insider that they're planning for possible contingencies in case the ecommerce giant misreports metrics about the performance of their critical Prime Day ad campaigns. She said she helped clients calculate how much to spend ahead of Prime Day based on how much they spent last year. Wishon said that she's also advising brands to ramp up ad spend after Prime Day when people are still looking for deals and Amazon's ad prices decrease.
Persons: Todd Bowman, Laura Meyer, Meyer, Wishon, BetterAMS, she's Organizations: Momentum Commerce, Amazon, Commerce, Amazon Web Services
☆ Retail media is upending the business relationship between brands and ad sellers like Amazon and Walmart
  + stars: | 2023-03-16 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
In order for retail media to continue its surge, retailers are rethinking their pitches so they can continue to attract ad spend. Masters said Amazon is trying to entice sellers to buy ads by bundling a cloud-based ad product called Amazon Marketing Cloud into JBPs to smooth over some of sellers' frustrations. Walmart said it offers benefits to brands that buy ads as part of their JBPs, but declined to comment on specific details. Also, retail media has significant benefits and can lead to non-advertising perks, said Dieringer. For instance, brands that buy ads from retailers may have first access to unique data and insights about shoppers.
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