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Rachel Tipograph - 3 Tipograph - 3 MikMak - 2 ChannelAdvisor - 1 Morgan Stanley - 1 TikTok - 1 it's - 1 they've - 1
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Tech - 2 Walmart - 1 MikMak - 1 Diageo - 1 Hershey's - 1 ChannelAdvisor - 1 Amazon - 1 Twitter - 1

Search resuls for: "Tipograph"


5 mentions found


☆ E-commerce analytics firm MikMak is removing a competitor by acquiring assets from rival ChannelAdvisor
  + stars: | 2023-08-15 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
Adtech firms are racing to grab more of the retail media business, expected to be worth $130B. E-commerce startup MikMak has acquired the shoppable media and brand analytics arm of rival ChannelAdvisor for an undisclosed amount. With the new employees from ChannelAdvisor, MikMak will have 175 staffers. In buying part of ChannelAdvisor, MikMak inherits analytics that advertisers want to justify increasing ad spend with retailers. As part of the deal, MikMak and ChannelAdvisor will cross-sell their products.
Persons: ChannelAdvisor, Rachel Tipograph, Tipograph, MikMak, Morgan Stanley Organizations: Walmart, MikMak, Diageo, Hershey's, Tech, ChannelAdvisor Locations: ChannelAdvisor
☆ Inside TikTok's pitch to get marketers selling on Shops, and why the biggest brands are wary of investing
  + stars: | 2023-07-31 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
US brands are testing TikTok's shopping feature that competes with Amazon. TikTok Shops charges lower fees than Amazon, but it requires too many resources from brands. Many big brands are also investing in loyalty programs that don't connect well with social commerce features, she said. He said that his agency has 25 clients that plan to use TikTok Shop, and half of those brands are already live. WPromote's early results show that running TikTok Shop ads are driving sales, Dweck said, though he did not provide specifics.
Persons: TikTok, it's, Rachel Tipograph, they've, Vic Drabicky, Drabicky, Tipograph, Carly Carlson, PMG, Digital's Drabicky, David Dweck, Dweck Organizations: Amazon
☆ As Twitter continues to implode, advertisers pin their hopes on Threads
  + stars: | 2023-07-12 | by ( Jonathan Vanian | ) www.cnbc.com   time to read: +8 min
Advertisers are eagerly watching how Meta's new Threads messaging app develops over the next few months as they look for a new social channel to reach consumers while Twitter continues to struggle. Meta is currently more focused on building the core Threads product as opposed to monetizing the app, Instagram head Adam Mosseri has said in various interviews and a post on Threads. "It's the most instant onboarding experience I've ever experienced in the history of my career, and my entire career has been in social," Tipograph said. Although it was easy for current Instagram users to create Threads accounts, he said, it's unclear how active they will be on the service. Since Threads is so new, it's unclear which kind of audience Threads is attracting, Tipograph said.
Persons: Natasha Blumenkron, Elon Musk, Blumenkron, Adam Mosseri, Mosseri, Rachel Tipograph, MikMak, Linda Yaccarino, Tipograph, It's, I've, Tal Jacobson, Jacobson, Instagram's Mosseri, Brian Wieser, Wieser, Angelo Carusone, Instagram, Carusone, Musk, Nick Fuentes, antisemite, isn't Organizations: Twitter, CNBC, Tesla, Meta, Perion, Companies, Media Matters, America, Media, Free Press, Tech, Facebook Locations: Instagram
☆ Amazon is the latest threat to Facebook as ad targeting suffers
  + stars: | 2023-02-10 | by ( Jonathan Vanian | ) www.cnbc.com   time to read: +11 min
"So many people start their shopping on Amazon," Hassett said in an interview. People take selfies in front of the logo of Facebook parent company Meta on November 9, 2022 in Menlo Park, California. Liu Guanguan | China News Service | Getty ImagesFor Loftie, Amazon and Google provide better value because a shopper is showing intent by searching for a particular item. "In the near term, we expect Meta ad share to decline further in '23 given macro headwinds and the pivot to Reels," they wrote. Rachel Tipograph, CEO of marketing technology firm MikMak, said there are other unforeseen costs tied to Amazon advertising.
☆ Elon Musk took over a struggling business with Twitter and has quickly made it worse
  + stars: | 2022-11-09 | by ( Jonathan Vanian | ) www.cnbc.com   time to read: +9 min
In this article TWTR Follow your favorite stocks CREATE FREE ACCOUNTThe Twitter profile page belonging to Elon Musk is seen on an Apple iPhone mobile phone. watch nowCompared to larger rivals Facebook and Google , Twitter never managed to develop an online ad business that matched the scale of its influence in popular culture and society at large. Twitter's revenue in the second quarter declined from a year earlier. Other opportunities are emerging, such as connected TVs and streaming services as well as Amazon's growing online ad business for retail-oriented companies, Tipograph said. González said she was willing to give Musk "the benefit of the doubt" when he told the group that Twitter was aligned with them.
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