In a phone interview, Wiz Khalifa said that after he started releasing mixtapes on DatPiff, he saw his popularity grow throughout the United States. But mixtape sites lost steam as hip-hop artists started to take advantage of another innovation. As streaming platforms began to serve up an unlimited buffet of songs, there were fewer incentives, especially for established artists, to release music on mixtape sites. “You want this stuff to be accessible, and media changes and our consumption of media changes and the way that we access music changes,” the producer said in a phone interview. “If you want the music to live on, then you need to adapt to those changes and make sure that the music is accessible.”

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Persons: Wiz Khalifa, “, ”, Obsessives, “ It’s, Tim Larew, DatPiff, “ Taylor Allderdice ”, monetize, Chance, Mac Miller, Miller, Miller’s Organizations: Twitter, Apple Music, Spotify Locations: United States