A review can now completely change the trajectory of a business if it goes viral on TikTok.
A viral video on TikTok can make a product fly off of shelves, or leave consumers questioning the quality of a company.
Corey Robinson, chief product officer for Abercrombie & Fitch, described TikTok to The Journal as "a billion-person focus group."
Fame is just as easy to achieve as infamy on TikTok where videos can quickly — and unexpectedly — go viral.
In late 2022, Chipotle employees were hit with waves of complicated orders and unhappy customers after Lee and TikToker Alex Frost posted viral videos trying a menu hack for quesadillas.
Persons:
Corey Robinson, Abercrombie, Robinson, Pink, Chef Pii, Pii, naysayers, TikTokers, hashtag, Keith Lee, Lee, Kwame Boakye, TikToker Alex Frost, Chipotle, Brian Niccol
Organizations:
Street Journal, Morning, Abercrombie & Fitch, Fitch, Walmart, Dave's Gourmet, NielsenIQ, McKinsey & Company, Fire
Locations:
Orlando