DIRS.INFO The most relevant business & tech news

☆ Shopping hauls are so back
▼ + stars: | 2024-08-17 | by ( Erika Tulfo | ) edition.cnn.com time to read: +8 min

CNN —Aria Liu, 17, regularly posts shopping haul videos to her YouTube channel, which has 300,000 subscribers. “I don’t know what it is, but when I’m shopping online, money doesn’t feel real.”Liu’s not alone. Shopping hauls have existed for years, if not decades. Aria Liu says that the shopping haul videos she posts on her YouTube channel, “urmomsushi,” are the ones that garner the most views. There’s also a growing body of research that is questioning whether social media can be dangerous, especially for younger users.

Persons: Aria Liu, ”, “, ” Liu’s, Liu It’s, Philippa Ward, Katie Fang, TikTok, Fang, hashtags, Alistair Berg, Matthias Lehner, ” Lehner, Katrina Caspelich, There’s, there’s, ” Caspelich Organizations: CNN, YouTube, Consumer, US Commerce Department, Consumer Financial, University of Gloucestershire, Research, Federal Reserve Bank of New, Centre for Retail Research, Lund University Locations: Federal Reserve Bank of New York, TikTok, Lund , Sweden, “

☆ Temu and Shein's soaring popularity has Wall Street eyeing China's influence on tech earnings
▼ + stars: | 2024-07-29 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +9 min

The topic of Temu and Shein's growth will hover over tech earnings this week, as Amazon reports second-quarter results alongside Meta, eBay and Etsy. watch nowIn Amazon's report on Thursday, the company is expected to show revenue growth of about 11% to $148.6 billion, according to LSEG. That's where Temu and Shein come into play, as merchants now have new ways to get products to American consumers. Amazon has continued to highlight its delivery prowess and its focus on speed in the face of growing competition from Temu and Shein. However, while it's long touted itself as the "lowest-priced U.S. retailer," Amazon has shown that it's well aware of Temu and Shein's increasing popularity.

Persons: Stefani Reynolds, David Zapolsky, Zapolsky, it's, Shein, Andy Jassy, Jassy, It's, Angus Mordant, Temu, Meta, Susan Li, Jamie Iannone, Etsy, Amazon, Amazon's Zapolsky Organizations: Apple, CNBC, Afp, Getty, eBay, Meta, Etsy, Tech, YouTube, Microsoft, Intel, Qualcomm, Google, PDD Holdings, Amazon, European Union, Bloomberg, Barclays, Finance, EBay, Bank of America, Walmart Locations: U.S, China, Temu, New York, Asia, Pacific, San Francisco, Singapore

☆ TikTok is betting its future on e-commerce. Should it?
▼ + stars: | 2024-07-26 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +8 min

From conversations with e-commerce analysts, TikTok Shop partners, sellers, and creators, it's clear that Shop is growing steadily in the US and driving meaningful sales for some brands. TikTok Shop is also showing strong momentum in regions outside the US that have embraced social shopping more, like Southeast Asia. Order-tracking platform Route saw global order volume on TikTok Shop grow a modest 35% between January and June. AdvertisementWhat's working for TikTok ShopWell-timed promotional campaigns and live selling have bolstered TikTok Shop's growth this year, agency sources told BI. TikTok Live has become an e-commerce hub for all types of sellers, including pre-owned luxury retailer What Goes Around Comes Around, which has a streaming studio in its store.

Persons: —, influencers, TikTok, it's, It's, Nicole Rechtszaid, Steele, Pena, Rechtszaid, Dan Whateley, Julian Reis, SuperOrdinary, Reis, we've, Michael Yamartino Organizations: Service, Business, TikTok Shop, TikTok, Ghost Agency, Amazon's, livestreams Locations: Southeast Asia, Paris, Maybelline New York, Asia, China

☆ Creator platform LTK is taking aim at TikTok and Amazon with a new video feature
▼ + stars: | 2024-07-26 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Read previewCreator-commerce company LTK launched this week a shoppable full-screen short-video feature to compete with platforms like YouTube, TikTok, and Amazon in social shopping. The video feature lives on the LTK app and can be found on a creator's LTK account. AdvertisementAlongside the full-screen video feature, LTK is also releasing a feature called Daily Drops in the coming weeks. And, creator videos on LTK have averaged 64% more click-outs to retailers. Many fashion, beauty, and lifestyle creators have shoppable profiles with LTK, and users are accustomed to scrolling through the app to shop.

Persons: —, LTK, It's, it's, Allison Yazdian, Yazdian, hasn't Organizations: Service, Business, YouTube, Shoppers, Amazon Locations: Dallas

☆ Online sellers are already cashing in with merch featuring Trump's fist-pump photo
▼ + stars: | 2024-07-15 | by ( Jaures Yip | ) www.businessinsider.com time to read: +1 min

A viral photo of Trump after a shooting attempt quickly spawned merchandise across TikTok, Facebook, and Etsy. Online retailers quickly began creating and selling shirts and other merch bearing the image. Chinese sellers also hopped on the merch production just hours after the shooting. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementJust hours after the shooting on Saturday that left former President Donald Trump wounded, online sellers are already using a photo of the bloodied US presidential candidate to generate a slew of merchandise.

Persons: —, Donald Trump, Sellers, Etsy, Trump Organizations: Trump, Facebook, Service, Business

☆ Tech giants like YouTube and TikTok are trying to shake up affiliate marketing. Startup LTK shares its greatest weapon to fend them off.
▼ + stars: | 2024-07-12 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Read previewCreator-commerce company LTK thinks platforms like YouTube and TikTok are at a major disadvantage as they push into affiliate marketing. These platforms are betting big on social shopping and have introduced a suite of in-app shopping tools and features for creators and customers. Now, the platform offers a variety of shopping tools, including an affiliate-marketing program that pays creators commissions for the sales they drive through clickable affiliate links. Still, Yazdian said creators want to have all their shopping links in one place. LTK also offers several tools tied to specific platforms to help creators move their followers to their LTK storefronts.

Persons: —, Allison Yazdian, LTK, Yazdian, It's, Instagram Organizations: Service, Business, US, YouTube, Target, Walmart Locations: Dallas, SoftBank

☆ VidCon 2024 showcased the internet's hottest stars you may never have heard of. Here are 7 top takeaways from the annual creator industry conference.
▼ + stars: | 2024-07-01 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.

Persons: —, Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia

☆ TikTok to compete with Amazon Prime Day through its own July sale
▼ + stars: | 2024-06-27 | by ( Katie Bartlett | ) www.cnbc.com time to read: +1 min

TikTok has officially launched its e-commerce service TikTok Shop in the U.S.TikTok on Thursday announced it will launch a U.S. summer sale dubbed "Deals for You Days," which is positioned to compete with Amazon 's annual Prime Day. Starting July 9, TikTok Shop will be offering sales on thousands of items, including clothing, beauty products, books and decor. The announcement comes just two days after Amazon revealed that its annual Prime Day mega sale will take place on July 16-17 this year. The success of Prime Day, which Amazon introduced in 2015, has pushed several other retailers to hold competing sales. The social media platform first introduced the TikTok Shop in September 2023 as an in-app shopping experience, capitalizing on the #TikTokMadeMeBuyIt trend.

Persons: TikTok, Nyx Organizations: Amazon, Companies, Walmart, Target, Brands, L'Oreal Paris, TikTok Locations: U.S, TikTok, Maybelline New York

☆ Target taps Shopify to add sellers to its third-party marketplace
▼ + stars: | 2024-06-24 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +5 min

Starting Monday, the Minneapolis-based discounter said companies that work with Shopify can apply to join Target Plus, its third-party marketplace. Target's marketplace creates a "halo" and is "an accelerant to the total business," she said. Target Plus has only a tiny fraction of the revenue and sellers of other third-party marketplaces. Sylvester would not say how much of that came from ads bought by Target Plus sellers. Target does not offer fulfillment services, instead relying on Target Plus sellers to store, pack and ship their own goods.

Persons: discounter, Cara Sylvester, Shopify, Sylvester, Target, Ban, Sellers, Doug McMillon Organizations: Target, CNBC, Walmart, Amazon, eBay, Marketplace, Brands Locations: Minneapolis, Walmart's U.S

☆ TikTok Shop is winning over Gen Z adults, tying with Instagram as their top social shopping app
▼ + stars: | 2024-06-21 | by ( Dan Whateley | Madeline Stone | ) www.businessinsider.com time to read: +4 min

AdvertisementAmong all respondents, millennials and Gen-Z users aged 18 to 26 were the biggest buyers on TikTok Shop when compared to younger Gen Zers and Gen Xers. Most baby boomers surveyed said they'd made no purchases on TikTok Shop. TikTok is doing a good job of hanging onto customersShoppers often make a purchase on TikTok Shop in response to a particularly compelling piece of content on their feed. Earnest Analytics, which tracks credit and debit card transactions, found similarly strong retention numbers for TikTok Shop in a report released earlier this year. Earnest found that around 27% of TikTok Shop customers came back to make another purchase within five months of their first buy.

Persons: —, Instagram, they'd, millennials, Gen Zers, Xers, Gen, Claire Tassin, TikTok, Earnest, Will, Tassin Organizations: Service, YouTube, Facebook, Business, Shoppers, TikTok, Shop, Meta

☆ I run a 7-figure online business and half my sales come from TikTok. Here's how I'm preparing for the worst if the app gets banned.
▼ + stars: | 2024-06-19 | by ( Krista Krumina | ) www.businessinsider.com time to read: +6 min

Read previewThis as-told-to essay is based on a conversation with Mason Kuhr, a 25-year-old business owner living in the US, about the potential TikTok ban. I'm skeptical about a TikTok ban in the US. But if it were to happen, I estimate that my $3.8 million business would be cut by half. Last year, I made $3.8 million in sales, with a third from TikTokMy company's revenue is evenly split between TikTok Shop, Amazon, and Shopify store sales. If you're freaking out about the TikTok ban, I'd suggest you choose a back-up platform and start to make yourself familiar with its users.

Persons: —, Mason Kuhr, I've, I'd, TikTok, doesn't, They've, I'm Organizations: Service, Business, The Stampede Network, TikTok, Stampede, YouTube

☆ TikTok Is About to Become Even More Powerful Thanks to Millennials
▼ + stars: | 2024-05-23 | by ( Emilie Friedlander | ) www.businessinsider.com time to read: +14 min

"I have friends that say that TikTok Shop has ruined the app," Casey Lewis, a trends researcher, said. "It can be good — especially as TikTok moves to TikTok Shop — if they're able to capitalize on this shift and sell products more effectively to older users." Just because something is going viral on TikTok doesn't necessarily mean Gen Z is behind it. The same could be said of Gen Z, which would explain the generations' shared fascination with a time before smartphones and round-the-clock news. The Gen Z users I spoke with didn't seem particularly concerned about an influx of olds.

Persons: Keara Sullivan, Zers, Rushmore, Sullivan, Ryan Broderick, Adam Bumas, Broderick, TikTok, —, Cory Doctorow, it's, Kevin Munger, Doctorow, Casey Lewis, Lewis hasn't, Gen Zers, Jonathan Gelfond, Taylor Lorenz, Lorenz, Munger, Gen Z, Lewis, Stanley, Alpha, Zers —, Gen Alpha, hasn't, millennials, Jason Parham, Leslie Horn Petersen, she's, Gen, didn't, I've, Emilie Friedlander Organizations: New, Pew Research Center, Facebook, Senate, Microsoft, Penn State, Little League, Business, QVC, UC Santa Barbara, The Washington Post, YouTube Locations: New York, tfym, millennials, Brooklyn, Philadelphia

☆ How much influencers charge for sponsored posts, Gen Z views on AI influencers, and other key takeaways from new influencer-marketing data
▼ + stars: | 2024-05-07 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

At least, that's what a new report by social-media-management-and-analytics company Sprout Social found. The April report from Sprout Social also broke down the average amount influencers charge for sponsored posts — with most charging at least $250 — consumer and creator views of AI influencers, and more. Sprout Social breaks down how much the influencers surveyed in February charged for sponsored content. Many of the influencers surveyed said creating long-form videos takes more time and doesn't usually pay off in terms of engagement. Meanwhile, many of the influencers surveyed (49%) said they were afraid virtual influencers would take paid opportunities away from humans .

Persons: hasn't, they'd, Gen, Scott Morris, TikTok, Gen Zers, Sprout, —, influencers, Zers, Gen Z, Jessica Morrobel Organizations: Social, Sprout Social, Business, Sprout, Facebook

☆ Gen Zers say they're hooked on fast fashion, but regret their Shein hauls when the 'high' wears off
▼ + stars: | 2024-05-03 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

Maddy Lane, a Gen Z TikToker, shared what it's like in a recent video, showing the detritus of her latest haul all over her bed. A survey of 1,000 people from January by the digital analytics platform Quantum Metric found that 64% of Gen Z respondents were buying more than they did last year. Contradictory to Gen Z beliefsCheap clothing hauls do not sit well with the much-discussed Gen Z passion for environmentalism. AdvertisementGaby Mendes, a Zoomer and founder of Talk Twenties, a media and events company for Gen Z, told BI she tries to avoid fast fashion but has her lapses. Gen Z was dubbed the "Depop generation" by Vogue Business, and makes up 90% of the app's user base.

Persons: —, Maddy Lane, Lane, Zers, ThredUp, Gen, TikTok, pang, Melanie Parncutt, Parncutt, Gaby Mendes, Gen Z, JADE GAO, Siena Barry, Taylor, There's Organizations: Service, Business, Bryant University, Otter Public Relations, Vogue Business, Barry Locations: cardigan

☆ TikTok creators fear for their livelihoods after U.S. lawmakers pass bill that could lead to ban
▼ + stars: | 2024-04-24 | by ( Zach Vallese | ) www.cnbc.com time to read: +7 min

"TikTok allows small businesses and creators to find their people in their community," Nichols told CNBC, ahead of the bill's signing. watch nowNichols joined a number of other TikTok creators in traveling to the Capitol to oppose a potential ban. TikTok creators and influencers, living far out of the realm of politics, have a very different concern. Tony Youn, a plastic surgeon with 8.4 million TikTok followers, said finding a big audience is difficult. WATCH: Senator Markwayne Mullin talks passage of Tiktok ban

Persons: Craig Hudson, Ophelia Nichols, Nichols, Biden, TikTok didn't, Shou Zi Chew, TikTok, Markwayne Mullin, CNBC's, Mullin, they'll, Zi Chew, Sen, John Fetterman, Anna Moneymaker, livestreams, Adam Mosseri, Tony Youn, Youn Organizations: Foreign, Capitol, Washington , D.C, CNBC, Oxford, TikTok, America Survey, Lawmakers, Communist Party, Russell Senate, ByteDance, Getty, YouTube, Meta, Facebook Locations: Washington , U.S, Alabama, Washington ,, Israel, Ukraine, Taiwan, It's, American, U.S, TikTok, United States

☆ TikTok influencers fear their careers will be destroyed and their work 'deleted forever' as a US ban looms
▼ + stars: | 2024-04-23 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +9 min

Chinese-owned ByteDance will be forced to sell TikTok to a US company or face a nationwide ban. AdvertisementThose who want the app banned argue that TikTok may be forced into giving over user data to the Chinese government. A ban would be "devastating" for her, she said, because years of her work would be "deleted forever." AdvertisementA TikTok spokesperson told BI in March that the legislation has a "predetermined outcome," which is a total ban of TikTok in the US. Editor's note, April 23, 2024: This article has been updated to reflect the House of Representatives vote, which passed a bill to ban TikTok in the US.

Persons: —, TikTok, Leo LonDini, LonDini, Brett Jansen Organizations: Service, Google, Epic Games, Universal Group, Warner Music Group, Spotify, Tesla Locations: China

☆ TikTok's time in the US could soon be on the clock, and that's not the app's only problem
▼ + stars: | 2024-04-23 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

The big storyTick-tock on TikTokChelsea Jia Feng/BITikTok's time in the US could soon be on the clock. When it's all said and done, a TikTok ban could be in place before the week's end. Business Insider's Peter Kafka explains why the TikTok ban, while more imminent than ever, still has a long way to go . A TikTok ban would benefit one familiar face in social media, though, writes BI's Katie Notopoulos . YouTube Shorts, too, stand to grab more attention after a TikTok ban.

Persons: —, Caitlin Clark's, Chelsea Jia Feng, ByteDance, Joe Biden, it's, Business Insider's Peter Kafka, Michael Beckerman, TikTok, hawking, BI's Lindsay Dodgson, outperforming, Katie Notopoulos, Merrill Lynch, Tyler Le, Andy Sieg's, Merrill, Lindsay Hans, Eric Schimpf, It's, Steve Cohen's, Grzegorz Wajda, Hokyoung Kim, Nordstrom, Tesla, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Nike, Bloomberg Intelligence, YouTube, Big Tech, New York Stock Exchange, NYSE, Chelsea, Getty, Walmart, BI, Costco, Amazon, Motors, Spotify Locations: Americas, TikTok, Merrill, China, American, New York, London

☆ TikTok Shop is second only to Amazon in a key measure of customer loyalty
▼ + stars: | 2024-04-17 | by ( Madeline Stone | Dan Whateley | ) www.businessinsider.com time to read: +3 min

Earnest, which tracks credit-and-debit-card transactions, found that around 27% of TikTok shoppers came back to make another purchase after five months of their first buy. On this measure, TikTok Shop outperformed other e-commerce platforms, including Temu, Shein, and Etsy, as well as fellow social-commerce channels Whatnot, Flip, and Instagram Checkout. Amazon was the only e-commerce platform that beat TikTok Shop in Earnest's dataset, which looked at customer-retention data between January 2022 and February 2024. "The second I bought my first TikTok Shop product, which was probably a year and a half ago, from that moment on, I started to get more TikTok Shop content." TikTok Shop seems to have become a place for impulse purchases, as well.

Persons: Michael Maloof, Temu, TikTok, Maloof, —, they've, Nicole Rechtszaid Organizations: Walmart, Business, Facebook, Ghost Agency

☆ TikTok Shop is better at keeping customers than Temu and Shein
▼ + stars: | 2024-04-16 | by ( Madeline Stone | Dan Whateley | ) www.businessinsider.com time to read: +3 min

TikTok seems to be doing a good job of getting customers to make multiple purchases on its new shopping platform, Shop, according to data from Earnest Analytics. Earnest, which tracks credit-and-debit-card transactions, found that around 27% of TikTok shoppers came back to make another purchase after five months of their first buy. On this measure, TikTok Shop outperformed other e-commerce platforms, including Temu, Shein, and Etsy, as well as fellow social-commerce channels Whatnot, Flip, and Instagram Checkout. Amazon was the only e-commerce platform that beat TikTok Shop in Earnest's dataset, which looked at customer-retention data between January 2022 and February 2024. "The second I bought my first TikTok Shop product, which was probably a year and a half ago, from that moment on, I started to get more TikTok Shop content."

Persons: Michael Maloof, Temu, TikTok, Maloof, —, they've, Nicole Rechtszaid Organizations: Walmart, Business, Facebook, Ghost Agency

☆ 3 takeaways from new data on how much money creators are making in 2024, including why affiliate marketing is having a 'glow up'
▼ + stars: | 2024-04-11 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Creators' earnings are still on the rise, but the ways in which they make money are changing. New data from market-research firm eMarketer, Business Insider's sister company, forecasts that creator revenue from social media will rise by 16.5% year over year to $13.7 billion in 2024. While brand partnerships remain the primary income source for creators, affiliate marketing is getting a "glow up" this year thanks to platforms like TikTok and YouTube, according to research-analyst Jasmine Enberg. A creator usually has several income streams, from brand partnerships to affiliate marketing to launching courses. Affiliate marketing is also popular on Instagram and YouTube, with the latter doubling down recently with its own affiliate-marketing program .

Persons: Jasmine Enberg, it's, Enberg, Janesha Moore, Moore Organizations: YouTube, Business, US

☆ TikTok's owner is raking in cash
▼ + stars: | 2024-04-10 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +1 min

TikTok's parent company, ByteDance, saw a 60% revenue increase in 2023, Bloomberg reported. TikTok has driven ByteDance's recent success, allowing it to break into global e-commerce markets. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementRevenue to ByteDance, TikTok's parent company, grew by about 60% last year, blowing its competition out of the water. That success was powered by "TikTok Shop," which helped ByteDance, a Chinese company, break into international e-commerce markets in the United States and Southeast Asia.

Persons: TikTok, — Organizations: Bloomberg, Service, Business Locations: ByteDance, United States, Southeast Asia

☆ Maybe you hate TikTok shopping posts. Most people don't care.
▼ + stars: | 2024-04-04 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Related storiesBut TikTok says it doesn't care what Katie or anyone else has to say — it's going to keep pushing shopping posts. AdvertisementMarni Levine, who runs TikTok's US shopping operations, says she's "not considering" pulling back on shopping posts. On the other hand: Maybe most TikTok users are totally fine with shopping stuff. It's not that users aren't noticing the shopping posts — 62.5% noticed an uptick in the posts over the last six months. And as far as the other shopping posts I'm not interested in, which is basically all of them?

Persons: —, Katie Notopoulos, TikTok, Katie, Marni Levine, I've, John, Hank Green Organizations: Service, Business Locations: TikTok

☆ YouTube wants to become the next go-to shopping platform. But can it convince creators to jump on board?
▼ + stars: | 2024-03-30 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

AdvertisementFive talent managers working with YouTube creators told BI their clients have yet to use YouTube's affiliate program or that they weren't familiar with the program. Some creators, like Kristen McGowan, have started using YouTube's affiliate program alongside other tools. She hasn't used YouTube's affiliate tools yet because she's concerned about tying all her revenue to a single platform, she said. AdvertisementOne other creator told BI they'd love to use YouTube's affiliate program, but they weren't eligible. She said she hopes YouTube will eventually lower the requirements for the affiliate program so that smaller creators can join.

Persons: —, it's, influencer Kelly Anne Smith, Kristen McGowan, McGowan, Amanda Golka, wouldn't, Gigi Robinson Organizations: Service, YouTube, Business, Amazon, CitiBank, BI, Adidas, Samsung, Walmart, Entertainment, Partner Locations: VidIQ

☆ How Instagram got its mojo back
▼ + stars: | 2024-03-19 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +8 min

AdvertisementSensor Tower shows that Instagram downloads were up 20% in 2023 compared to 2022, in contrast to TikTok's 4% year-over-year growth. Instagram beat TikTok not only in growth, but sheer volume of app downloads in 2023: Instagram had 767 million while TikTok had 733 million. One reason is Threads, the newly launched Twitter competitor, which requires an Instagram account and may have prompted some people who were curious about Threads to re-download Instagram. AdvertisementTikTok is getting oldAt the same time, TikTok, once the main existential crisis for Instagram (well, probably still is), is faltering. In 2014, that same age group (which we are trying not to refer to as middle-aged) accounted for only about 20% of Instagram users.

Persons: Instagram, TikTok, —, I've, aren't, Kim Kardashian, Kylie Jenner, Adam Mosseri, Instagram hasn't, Ryan Broderick, Pew, You'd, let's, ByteDance, I'm Organizations: Service, The New York Times, Meta, The, Schools, Boston Globe Locations: Europe, Valencia, Massachusetts

☆ TikTok influencers fear their careers will be destroyed and their work 'deleted forever' as a US ban gains steam
▼ + stars: | 2024-03-12 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

A new bill would make Chinese-owned ByteDance sell TikTok to a US company or face a nationwide ban. Those who want the app banned argue that TikTok may be forced into giving over user data to the Chinese government. The whole TikTok ban is clearly a tactic to control the narrative." AdvertisementA ban would be "devastating" for her, she said, because years of her work would be "deleted forever." A TikTok spokesperson told Business Insider the legislation has a "predetermined outcome," which is a total ban of TikTok in the US.

Persons: —, TikTok, Shira, aren't, She's, Ben Stanley, hasn't, Tahrea Sherman, Sherman, Catalina Goanta, Goldman Sachs, Goanta Organizations: Service, Energy, Commerce, Google, Utrecht University Locations: Congress, TikTok, Netherlands, Statista

Search resuls for: "TikTok Shop"

25 mentions found