NEW DELHI (Reuters) - Samsung Electronics Co is seeing a big surge in consumer appliance sales during India’s festive season, a senior company executive said, helped by pent-up demand following a nationwide lockdown to battle the coronavirus pandemic.
The logo of Samsung Electronics is pictured at the company's factory in Tijuana, Mexico, June 1, 2019.
REUTERS/Jorge Duenes/FilesA slew of new launches across categories like televisions, refrigerators, and washing machines as well as financing schemes have buoyed sales, said Raju Pullan, senior vice president for consumer electronics at Samsung India.
“We’re seeing 32% growth (year-on-year) across televisions, refrigerators, washing machines and microwaves,” Pullan told Reuters on Thursday.
That has also boosted sales of large-capacity refrigerators for Samsung, Pullan said.
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