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USA's Tiger Woods lines up a putt on the 2nd during day two of The Open at Royal Troon, South Ayrshire, Scotland. A logo dispute between Tiger Woods' apparel company Sun Day Red and Tigeraire, a company that makes cooling products for athletes, is now in the hands of the federal court system. Last week, Tigeraire filed a notice of opposition with the U.S. Patent and Trademark Office against Sun Day Red's Tiger logo, saying the golf legend's company "unlawfully hijacked" Tigeraire's design into its own branding. In a subsequent court filing, Woods' legal team sued Tigeraire, accusing the company of trying to capitalize off Sun Day Red's status as a bigger brand. Sun Day Red has filed a motion to dismiss the patent claim.
Persons: Tiger Woods, Tigeraire, Woods Organizations: Royal, Sun, U.S . Patent Locations: Royal Troon, South Ayrshire, Scotland
Trademark dispute emerges over Tiger Woods' new logo
  + stars: | 2024-09-26 | by ( Jessica Golden | ) www.cnbc.com   time to read: +1 min
Tiger Woods speaks during the launch of Tiger Woods and TaylorMade Golf's new apparel and footwear brand "Sun Day Red" at Palisades Village on February 12, 2024 in Pacific Palisades, California. Tigeraire , a company that makes cooling products for athletes, has filed a notice of opposition with the U.S. Patent and Trademark Office, alleging that Sun Day Red and Tiger Woods have "unlawfully hijacked" Tigeraire's design into their own branding. Tiger Woods' new logo for his Sun Day Red golf apparel line is facing a trademark dispute. TaylorMade Golf, the company behind Sun Day Red, told CNBC, "We have full confidence in the securitization of our trademarks." Sun Day Red was launched in May, following Woods' 27-year partnership with Nike.
Persons: Tiger Woods, Woods, he's Organizations: Tiger, U.S . Patent, Sun, CNBC, Nike Locations: Pacific Palisades , California
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