Apple CEO Tim Cook holds up a new iPhone 15 Pro during an Apple event on Sept. 12, 2023, in Cupertino, California.
Apple CEO Tim Cook cheered on gamers at an event during a surprise visit to China, underscoring the market's importance to the iPhone giant at a time when it faces mounting challenges.
Gamers gathered at an Apple store in Chengdu in southwestern China to play "Honor of Kings," a game developed by TiMi Studio, which is owned by Chinese tech giant Tencent .
"The action-packed Honor of Kings started here in Chengdu and is now a global phenomenon on the App Store," Cook said in a post on Chinese social media service Weibo.
Honor of Kings is one of the biggest mobile games in China and a substantial revenue driver for Apple's App Store in the country.
Persons:
Tim Cook, Kings, Cook
Organizations:
Apple, TiMi, Huawei
Locations:
Cupertino , California, China, Chengdu, Weibo