Fears among top corporate CFOs about shaky consumer demand have hit a six-quarter higher, according to the latest CNBC CFO Council survey, with the Q2 survey the first time since the beginning of 2023 that over half of CFOs cited consumer demand as the biggest external risk to their business.
Consumer demand fears among CFOs have been rising in recent quarters, and match evidence from the market across sectors, with fast-food chains rushing out value menus and car dealers having more difficulty moving inventory.
The 54% of CFOs who cited consumer demand as the biggest risk is up from 18% a year ago, and 37% last quarter.
Last quarter, almost half of CFOs forecast a 10-year yield that would dip below 4% by the end of the year.
But now, CFOs have pushed out their inflation view even further.
Persons:
Walmart's, isn't, CFOs, Jerome Powell, it's, Donald Trump
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