The company's sales team has been struggling to adapt to a much different market, according to 14 current and former employees from Tesla's sales division in North America.
The carmaker is also attempting to fix a spate of bad publicity surrounding its CEO, Elon Musk — all with little in the way of advertising initiatives or traditional sales strategies.
The electric-car maker made its mark by breaking industry standards with its ad-free, direct-to-consumer sales model.
Now, some of Tesla's sales staff believe it's time for the company to begin acting like a traditional automaker.
Musk has been vague about when a new, more economically priced Tesla model would hit the market, saying only that it could happen in 2025.
Persons:
—, Tesla, Elon Musk, What's, Musk, shouldn't, Tesla backpedaled, Brian Moody, Autotrader
Organizations:
Service, US EV, Business, Tesla
Locations:
North America