Chip City has a goal to open 40 locations by the end of the year. The cookie chain is known for its unique and seasonal flavors. Then in 2022, Shake Shack founder Danny Meyer and his investment firm, Enlightened Hospitality Investments, poured $10 million in Chip City to help the company open more locations. Crumbl is much larger in comparison, with 800 store locations, though Chip is showing that perhaps slow and steady wins the race. I visited the Astoria, Queens, flagship store to see why the cookie chain is so popular.

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Persons: Chip City, —, Peter Phillips, Teddy Gailas, Phillips, Danny Meyer, Meyer, Chip Organizations: Service, Food Institute, Shake Shack, Enlightened Hospitality Investments, Nation's, Astoria , Locations: Astoria , Queens, Miami Beach , Florida, Fairfield , Connecticut, Chip City, New York City, Long, New Jersey, Connecticut, Astoria