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☆ Task associates and paralegals are some of the loneliest workers in the country
  + stars: | 2024-03-02 | by ( Lakshmi Varanasi | ) www.businessinsider.com   time to read: +3 min
Task associates and paralegals are among the loneliest jobs in the country, a new study shows. Task associates, who stock merchandise in retail stores, reported the highest levels of loneliness, according to a new study from Solitaired. "While that might sound like a job beaming with human interaction with customers, it's not always the case," the study's author, Neal Taparia, told Business Insider. Senior paralegals, in particular, ranked as the second loneliest job, suggesting that the higher up the corporate ladder someone is, the lonelier they might be. And paralegal roles have evolved over the years to include substantive legal work — without the title or pay grade of a full-time lawyer.
Persons: —, it's, Neal Taparia, Taparia, Jasmine Gavigan Organizations: Service
☆ It’s Time to Break Up With ‘Indian Matchmaking’
  + stars: | 2023-04-21 | by ( Iva Dixit | ) www.nytimes.com   time to read: +3 min
She is not one to suffer from impostor syndrome or even, apparently, introspection, so her matchmaking methodology remains resolutely unchanged. In India, the business of parents seeking brides and grooms for their children is a cruel and cutthroat one, having originated as a way to preserve caste endogamy. “Indian Matchmaking” bills itself as just any other show about the caprices of trying to find love in a hostile world. The most pernicious aspects are hidden behind a flimsy veneer of fabricated gentility, apparent in the many euphemistic phrases in which Taparia, the singles she is matching and their parents communicate. The show’s title itself reads like an awkward, faux-anthropological translation, when in reality, the Indian here in “Indian Matchmaking” is merely a stand-in for outrageously wealthy, landed upper-caste Hindus (with an exception here and there).
☆ 4 SEO strategies that'll supercharge your website's ranking, from real small business owners who use them
  + stars: | 2023-01-10 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +8 min
SEO can be a cheap and effective way to drive traffic to your small business's website. Business owners and SEO experts said a good URL and strong meta descriptions are key. This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. Small business owners and SEO experts shared with Insider the strategies that have helped them improve their site rankings over time and build a meaningful flow of organic traffic from search. "SEO grows over time," Fabio added, "so by 12 months, you should see much stronger results than at six months."
☆ India proposes framework to combat fake online reviews and ratings
  + stars: | 2022-11-21 | by ( Mayank Bhardwaj Nivedita Bhattacharjee | Mayank Bhardwaj | Nivedita Bhattacharjee | ) www.reuters.com   time to read: +2 min
NEW DELHI/BENGALURU, Nov 21 (Reuters) - India launched a crack down on Monday against fake reviews and unverified ratings in a bid to make online interaction and e-commerce more authentic and less misleading for users. Some companies have been criticised by consumers and various industry experts for downplaying negative reviews, or accepting fake ratings, making the vetting process difficult for buyers. The Department of Consumer Affairs set up a committee in June to develop a framework on checking fake and deceptive reviews in e-commerce, the Ministry of Consumer Affairs, Food & Public Distribution said. Online companies say they have internal checks in place to combat fake reviews, but currently failure to do so is not a compliance breach. If the guidelines become mandatory, companies could face action for unfair trade practice, for suppressing negative reviews or for enabling planting of fake reviews, Taparia said.
☆ Are ESG ETFs a gimmick? The debate surrounding the transparency and social agendas of sustainable investing
  + stars: | 2022-10-08 | by ( Noah Sheidlower | ) www.cnbc.com   time to read: +6 min
"What ESG investing is, is very simply put, an incorporation of publicly available data into investment processes," Noack said. Small but controversialSome investors like Noack have pointed out that debates surrounding ESG investing may be getting more attention than they deserve. However, grouping all ESG funds into one classification is too wide-ranging, Todd Rosenbluth, head of research at VettaFi, said in the same segment. The SPDR S&P 500 ESG ETF (EFIV) tracks an index designed to select S&P 500 companies meeting ESG criteria, while the Xtrackers MSCI USA ESG Leaders Equity ETF (USSG) corresponds to the performance of its underlying index. The Xtrackers S&P 500 ESG ETF (SNPE) , for instance, doesn't target the 25% worst S&P 500 companies from an ESG perspective of each industry group.
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