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Search resuls for: "Tanya Dua"


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☆ The 17 most iconic Super Bowl commercials of all time
  + stars: | 2023-02-12 | by ( Tanya Dua | ) www.businessinsider.com   time to read: +1 min
Every year, several brands try to outwit each other with their Super Bowl commercials. Here's our list of the most unforgettable Super Bowl commercials of all time, including ads from Apple, Amazon, and Pepsi. Loading Something is loading. But off the field, brands from Uber to BIC will attempt to outwit each other with their Super Bowl commercials. Here are 17 of the Super Bowl ads we thought were the most unforgettable, because they were heartwarming, funny, sad or downright weird, with the most recent first.
☆ Streaming services are in a land grab for TV ad dollars. Here's a rundown of what HBO Max, Peacock, and others are offering and what they charge.
  + stars: | 2022-06-13 | by ( Lauren Johnson | Lindsay Rittenhouse | ) www.businessinsider.com   time to read: +8 min
Competition for streaming TV ad dollars is heating up. The battle for streaming TV dollars is heating up. Amazon wants to make a big push into TV advertising, and recently hosted its first in-person NewFronts event to pitch its streaming TV offerings. Two ad buyers said that Hulu is looking to up its ad prices this year and compete for larger budgets. Ad prices vary significantly based on the amount of data and targeting that advertisers use, according to ad buyers.
☆ Cannabis adtech startup Fyllo is making its third acquisition to branch into crypto and e-sports
  + stars: | 2022-04-12 | by ( Tanya Dua | ) www.businessinsider.com   time to read: +2 min
Data compliance software startup Fyllo has acquired audience targeting company Semasio. Semasio will enable Fyllo to expand internationally and into regulated industries beyond cannabis. The acquisition comes just months after Fyllo closed its $40 million Series C round in late 2021. Semasio also helps Fyllo expand its international footprint and scope. Its cookieless audience targeting software helps marketers understand and reach their audiences across 30 languages and 50 countries, said Kasper Skou, Semasio's cofounder and CEO.
☆ Nicola Mendelsohn has been named Facebook's new ad chief. Here are the 22 most powerful ad execs still at Facebook.
  + stars: | 2021-10-13 | by ( Lauren Johnson | Tanya Dua | ) www.businessinsider.com   time to read: +1 min
Nicola Mendelsohn has been named Facebook's new ad chief, a role previously held by Carolyn Everson. Facebook has named Nicola Mendelsohn to the top advertising sales role of VP of the global business group. She had been the interim ad sales leader since June, when former ad exec Carolyn Everson left to become Instacart's president. Facebook's ad revenue continues to increase despite the exodus and ongoing regulations and warnings about the impact on ad performance from the introduction of Apple's App Tracking Transparency, which will limit ad targeting and measurement on Apple devices. Their roles span ad sales, strategy, marketing and product across Facebook's properties including its core app, Instagram, WhatsApp, and Messenger.
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