NEW DELHI, Oct 11 (Reuters) - Toyota Motor Corp (7203.T) on Tuesday unveiled its flex fuel hybrid sedan in India, kicking off a pilot project in a market where the government is pushing automakers to switch to clean fuels. The sedan, built by Toyota's local unit Toyota Kirloskar Motor, will be powered by flex fuel technology, which allows the engine to run on fuel blended with a higher percentage of ethanol, reducing the consumption of gasoline along with a hybrid powertrain. India, which is a major producer of sugar, is keen to boost its usage of ethanol, like bigger producer Brazil where sale of flex fuel vehicles is already popular. The objective of the pilot is to see how the car operates in India and increase awareness of the technology. Register now for FREE unlimited access to Reuters.com RegisterReporting by Tanvi Mehta, editing by Ed OsmondOur Standards: The Thomson Reuters Trust Principles.

---