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☆ Taco Bell’s battle to free the ‘Taco Tuesday’ trademark is officially over
▼ + stars: | 2023-10-24 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

Taco Bell didn’t reveal if a financial settlement was involved. “The response we’ve seen over the last six months since taking action to free ‘Taco Tuesday’ is the exact reason we felt it was worth freeing it in the first place,” Taco Bell’s chief marketing officer Taylor Montgomery told CNN. However, Gregory’s owners proved harder to persuade, and they said that Taco Bell made them “look bad” during an August giveaway of free tacos. “For Gregory’s Restaurant and Bar, ‘Taco Tuesday’ brought a lot of pride over the past 40 years,” said co-owner Gregory Gregory. Therefore, I am not surprised that the Gregory’s waived the white flag and surrendered its trademark registration.”Gregory’s surrender marks the final hurdle of Taco Bell’s legal battle of eliminating the trademark from its two holders.

Persons: Taco, New Jersey —, Taco Bell, Bell, Taylor Montgomery, ’, ”, Gregory Gregory, “, Josh Gerben, would’ve, ” Gerben, David Gibbs Organizations: New, New York CNN, Taco Bell, CNN, Yum Brands, ‘ Taco, ” Locations: New York, New Jersey, Somers Point , New Jersey, Bell’s, Mexican

☆ Taco Bell is giving away free Doritos Locos Tacos every Tuesday through Sept. 5: Here's how to get yours
▼ + stars: | 2023-08-15 | by ( Nicolas Vega | ) www.cnbc.com time to read: +2 min

Once a week from Aug. 15 through Sept. 5, Taco Bell will be giving customers free Doritos Locos Tacos. The fast food chain is giving out the free tacos to celebrate the trademark being removed from the phrase "Taco Tuesday." Taco John's gave up the trademark after Taco Bell filed a petition with the United States Patent and trademark office in May to have it revoked. How to get free tacosGetting a free Doritos Locos Tacos is as easy as walking into any Taco Bell location in the 49 eligible states and asking for one. If you prefer to order ahead on the Taco Bell app or website, you will need to enter a separate code each eligible day.

Persons: John's, Taco Bell, Taco, Taylor Montgomery, Taco John's, Warren Buffett Organizations: Taco Bell, Taco, United States Patent, Bell, taco Locations: Wyoming, New Jersey

☆ Why Taco Bell’s free taco giveaway is happening everywhere but New Jersey
▼ + stars: | 2023-08-08 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +3 min

The giveaway is valid in 49 states but not in New Jersey, the only place where the Taco Tuesday trademark is not canceled. Taco John’s, the regional taco chain that had “Taco Tuesday” trademarked for 34 years, announced last month that it’s ending its fight in defending the phrase against Taco Bell’s lawyers. Taco Bell argued “Taco Tuesday” is a common phrase every restaurant should be able to use. Leading up to the event, Taco Bell will offer a free Doritos Locos Taco on Tuesdays (August 15, 22, 29 and September 5). CNN has reached out to Taco Bell about its plans for New Jersey.

Persons: Taco Bell, Taco John’s, We’re, ”, Emma Gregory, Gregory, Gregory’s, Gregory Gregory, “, “ We’ve, Taco, Jim Creel, Josh Gerben Organizations: New, New York CNN, Taco, US, Taco John’s, CNN, Taco Bell, Locos Locations: New York, New Jersey, Somers Point , New Jersey, Taco, Jersey, –, . New Jersey

☆ Taco Bell lawsuit: New York man sues food chain alleging false advertising
▼ + stars: | 2023-08-01 | by ( Ellie Stevens | ) edition.cnn.com time to read: +2 min

New York CNN —The photos online of Taco Bell’s Mexican Pizza last September reeled in New York resident Frank Siragusa. From webbedgiant/RedditThese claims against Taco Bell are not the first of its kind for Siragusa’s lawyers, James Kelly and Anthony Russo. Siragusa is seeking $5 million for customers who purchased Taco Bell menu items affected by false advertising practices. The lawsuit comes just as Taco Bell wrapped up its battle against Taco John’s for the “Taco Tuesday” trademark, in which the taco chain successfully petitioned for the phrase to be available for all. Taco Bell did not immediately respond to CNN’s request for comment.

Persons: Frank Siragusa, Siragusa, “, Crunchwrap, ”, Taco Bell, James Kelly, Anthony Russo, Burger King, Bell, Taco John’s Organizations: New, New York CNN, Taco, taco, Pizza, Bell, Taco Bell's, Taco Bell, CNN Locations: New York, Brooklyn

☆ Taco John’s, Taco Bell Terminate ‘Taco Tuesday’ Trademark Tussle
▼ + stars: | 2023-07-18 | by ( Joseph De Avila | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/taco-tuesday-taco-bell-taco-johns-trademark-fight-1ba3c03b

Persons: Dow Jones, 1ba3c03b Organizations: johns

☆ Taco Bell and Taco John's drop their 'Taco Tuesday' fight
▼ + stars: | 2023-07-18 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Taco John’s, the regional chain that has “Taco Tuesday” trademarked, announced Tuesday that it’s ending its fight in defending the phrase and will “abandon” it because it doesn’t want to pay the legal fees that come with a fight against Taco Bell. Taco Bell didn’t immediately respond for comment. Taco John’s has owned the trademark in every state except New Jersey since 1989. “If the case was litigated to the end, Taco John’s could have suffered a significant public-relations loss. By bowing out of the court fight at this point, given the low probability of winning, Taco John’s can work to control the court of public opinion around the issue.

Persons: “ We’ve, Taco, Jim Creel, Taco Bell, Creel, Taco John’s, Josh Gerben, ”, “ Organizations: New, New York CNN, Taco Bell, US, Taco John’s, Taco, of Restaurant Employees, CORE, CNN Locations: New York, Taco, New Jersey

☆ New Jersey restaurant owner owns last 'Taco Tuesday' trademark after Taco John's gives up phrase
▼ + stars: | 2023-07-18 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailNew Jersey restaurant owner owns last 'Taco Tuesday' trademark after Taco John's gives up phraseGreg Gregory, co-owner of Gregory's Restaurant, joins 'Last Call' to talk his ownership of the Taco Tuesday trademark in New Jersey.

Persons: John's, Greg Gregory Organizations: Taco Tuesday Locations: Jersey, New Jersey

July 18 (Reuters) - Yum Brands' (YUM.N) Taco Bell prevailed on Tuesday in its self-described bid to "liberate" the phrase "Taco Tuesday," as competing fast-food chain Taco John's told the U.S. Patent and Trademark Office (USPTO) it would abandon its federal "Taco Tuesday" trademark. Taco Bell had asked the USPTO in May to cancel the trademark, calling it a common phrase that Taco John's had monopolized unfairly in the restaurant industry. Representatives for Taco Bell did not immediately respond to a request for comment on the Tuesday filing. A separate Taco Bell challenge to that trademark is still pending. Taco John's told the USPTO last month that Taco Bell was only seeking to sell more tacos, and that its mark did not prohibit anyone "from advertising and selling tacos on Tuesday."

Persons: Taco Bell, John's, Taco John, Jim Creel, Taco John's, Gregory Gregory, Taco, Blake Brittain, David Bario, David Holmes Organizations: Brands, U.S . Patent, Office, Yum Brands, Taco, Gregory's, Bell, Reuters, Taco Bell, USPTO, Thomson Locations: Taco, Cheyenne , Wyoming, U.S, New Jersey, Somers Point, Washington ,

☆ The strange history of Taco Tuesday
▼ + stars: | 2023-07-04 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

Regional chain Taco John’s owns the “Taco Tuesday” trademark, and last week it responded to a lawsuit from Taco Bell that aims to cancel the trademark. The story begins in the 1980s, when a Taco John’s restaurant owner coined the term “Taco Twosday” to advertise a deal of 99 cents for two tacos on its slowest day of the week. Since then, Taco John’s has defended its use of the phrase and sent cease-and-desist letters to others trying to use it. “We also recognize that the unauthorized use [of Taco Tuesday] is prolific, and we do our best to communicate ownership.”It’s not only Taco Bell that wants to eliminate the trademark. “This is not going to be something where Taco Bell is going to be able to declare victory anytime soon,” he said.

Persons: Taco, ”, Taco John’s, we’ve, Billie Jo Waara, “, ” It’s, Taco Bell, ’, Gregory, Josh Gerben, John’s, Gerben Organizations: New, New York CNN, “ Taco, Taco John’s, Taco, Gregory Hotel, Taco Bell, “, CNN Locations: New York, Taco Bell, Wyoming, California, New Jersey, —

☆ Taco John’s responds to Taco Bell’s Taco Tuesday lawsuit
▼ + stars: | 2023-06-26 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —The fight for the “Taco Tuesday” trademark is getting spicy. Taco John’s, a regional chain, has responded to Taco Bell’s effort to liberate the phrase so that anyone can use it. In a filing Friday, responding to Taco Bell’s petition to “cancel” the trademark, Taco John’s parent company Spicy Seasonings denied there is “anything ‘not cool’ about” obtaining a trademark for the phrase. Gerben expects that Taco John’s and Gregory Hotel will likely conduct their own investigation as to whether or not Taco Bell has been “attempting to assist other restaurants or celebrities to use Taco Tuesday in an attempt to invalidate their trademark rights,” perhaps with a similar customer survey. “This is not going to be something where Taco Bell is going to be able to declare victory anytime soon,” he said.

Persons: Taco, ”, Taco Bell, Taco John’s, “, infringers, Josh Gerben, Taco Bell “, John’s, Gregory, Gerben Organizations: New, New York CNN, US, Taco John’s, Taco, Taco Bell, infringers, CNN Locations: New York, John’s, Wyoming, New Jersey

Trademark Office to cancel two smaller rivals' "Taco Tuesday" trademarks in what the largest Mexican fast-food chain in the U.S. called a bid to "liberate the phrase for restaurants nationwide." Taco Bell's petitions said the trademarks, owned by Gregory's Restaurant & Bar in New Jersey and Wyoming-based Taco John's in the rest of the country, wrongly monopolize the use of the phrase in the restaurant industry. "Nobody should have exclusive rights in a common phrase," the petitions said. Representatives for Taco John's, whose "Taco Tuesday" trademark registration dates to 1989, did not immediately respond to a request for comment on the petitions. The office last year cited similar reasons for rejecting a brewery's bid for a federal "Taco Tuesday" mark covering beer.

☆ Taco Bell is fighting to cancel the ‘Taco Tuesday’ trademark
▼ + stars: | 2023-05-16 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —Taco Bell wants to liberate the “Taco Tuesday” trademark from a smaller, rival chain. The taco chain filed a petition Tuesday (naturally) with the US Patent and Trademark office to cancel the trademark, owned by rival Taco John’s for 34 years, because Taco Bell claims the commonly used phrase “should be freely available to all who make, sell, eat and celebrate tacos.”Since Taco John’s owns the trademark, other restaurants and companies must seek permission to use “Taco Tuesday” in branding and advertising. Taco Bell added that “nobody should have exclusive rights in a common phrase.”Maggie Mettler, director of legal for Taco Bell’s parent company, Yum! And it may have a strong case, because “Taco Tuesday” has become a commonly used phrase, according to trademark attorney Josh Gerben. “Taco John’s would like to thank our worthy competitors at Taco Bell for reminding everyone that ‘Taco Tuesday’ is best celebrated at Taco John’s – the trademark owner of Taco Tuesday.”In response, Taco John’s is selling a “Taco Tuesday” deal of 2 tacos for $2 everyday until May 31.

☆ Taco Bell is fighting to cancel a rival's trademark on the phrase 'Taco Tuesday,' saying nobody should have 'exclusive rights'
▼ + stars: | 2023-05-16 | by ( Alex Bitter | ) www.businessinsider.com time to read: +3 min

Taco Bell is challenging trademarks on the phrase "Taco Tuesday" in a PR blitz. "Nobody should have should have exclusive rights in a common phrase," one of Taco Bell's petitions reads. Taco John's controls a trademark for "Taco Tuesday" in 49 states, according to Nation's Restaurant News. Taco John's website on Tuesday after it released its response to Taco Bell's petitions. "Taco John's, despite all of its claims to the contrary, did not invent Taco Tuesday — nowhere even close to inventing Taco Tuesday," Arellano told Marketplace.

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