New York CNN —This is the summer of fast food value meal wars, and Taco Bell isn’t sitting back. The chain announced Thursday that it’s entering the battle with one of its biggest deals ever. “We believe that fast food should be a luxury that every one can afford everyday,” said Taylor Montgomery, Taco Bell’s chief marketing officer. He added that its deal offers “full-sized favorites” compared to some of its rivals’ deals that have smaller portions. Like its rivals, Yum has been vocal that some of its problems stem from customers spending less on fast food.

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