Christa Pitts is the co-CEO of the Lumistella Company, the manufacturer for the Elf on the Shelf.
Her family started the business in 2005 after being inspired by their own Christmas family tradition.
Facebook / The Elf on the ShelfIn 2005, my mom and Chanda wrote "The Elf on the Shelf: A Christmas Tradition."
In 2020, the company rebranded to the Lumistella Company to better reflect our portfolio of products, entertainment, and experiences.
We also started Scout Elf Productions, our own production company, and began developing content around our brands.