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☆ Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano
▼ + stars: | 2024-05-09 | by ( Kif Leswing | ) www.cnbc.com time to read: +1 min

Apple took on Thursday the unusual step of apologizing for a short advertising video promoting the company's new iPad Pro tablet after the ad was roundly criticized on social media. Apple CEO Tim Cook posted the spot on X, formerly Twitter, on Tuesday. Apple has also decided not to run the ad on TV, Ad Age said. It isn't the first Apple iPad ad in recent years to annoy some customers. In 2018, some people said they were annoyed by an iPad Pro spot in which a child asks, "What's a computer?"

Persons: Tim Cook, Joko Widodo, Apple, Tor Myhren Organizations: Apple, YouTube, \ Media, Lab Locations: Jakarta, Indonesia

☆ I was a personality hire. We get away with doing less work, but you can't deny our value to the office.
▼ + stars: | 2024-04-10 | by ( Jane Zhang | ) www.businessinsider.com time to read: +7 min

Difference between a personality hire and a good personality. There's a difference between a personality hire and someone who just has a good personality. We can get away with doing less workAs a personality hire, you can get away with not being as competent and doing half of your job. Companies need personality hires to build their company cultureCompanies that take pride in having "disruptive" and different work cultures need personality hires because otherwise, who's going to build that culture? AdvertisementUltimately, being a personality hire doesn't mean you're bad at your job; it just means your personality helped you get hired.

Persons: —, Daniel Bennett, that's, Let's, I've, they'd, aren't, Zs, Personality, Bennett, I Organizations: Service, DX, Business, Companies Locations: LA

☆ You almost never saw the most famous Super Bowl ad of all time
▼ + stars: | 2024-02-12 | by ( Chris Isidore | ) edition.cnn.com time to read: +5 min

New York CNN —The most famous – and arguably the best – Super Bowl ad in history, the Apple “1984” ad, was nearly killed by the company for whom it was made. But Apple’s board of directors hated the 1984 ad, according to some of the ad executives who worked on the campaign. They hated it so much, in fact, that they ordered the agency that made it, Chiat/Day, to sell off the time they had already purchased on that year’s Super Bowl, rather than run the ad. He said it also changed the way that companies thought about Super Bowl ads in the 40 years since it aired. Chiat/Day, the agency that created the ad people are still talking about 40 years later, was fired by Apple soon afterward.

Persons: ”, ’, it’s, Lee Clow, Steve Jobs, Steve, ‘, ’ ” Clow, “, Jobs, John Scully, ” Clow, ” Apple, Clow, Frazer Harrison, Marcus Collins, ’ ”, Ridley Scott, Scott, Scully Organizations: New, New York CNN, Apple, Apple Computer, Global, Getty, University of Michigan, Super, Pepsico Locations: New York

☆ Artificial intelligence is a 'creative catalyst' for the advertising industry, TBWA CEO says
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailArtificial intelligence is a 'creative catalyst' for the advertising industry, TBWA CEO saysTroy Ruhanen, president and CEO of advertising agency TBWA Worldwide, says artificial intelligence is helping to boost insights and strategy and is a "creative catalyst" for advertising and marketing.

Persons: Troy Ruhanen Organizations: TBWA

☆ Cannes Lions 2023: A.I. won’t make marketers lazy, TBWA CEO says
▼ + stars: | 2023-06-21 | by ( Karen Tso | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: A.I. won’t make marketers lazy, TBWA CEO saysTroy Ruhanen, president and CEO of advertising agency TBWA Worldwide, tells CNBC's Karen Tso that using AI won't take away from being creative in the short-term and that he doesn't "necessarily" see a recession looming based on client spend.

Persons: Troy Ruhanen, Karen Tso Organizations: Cannes, TBWA

☆ These 'A.I. humans' are letting gamers modify their voices in real time
▼ + stars: | 2023-06-21 | by ( Ryan Browne | ) www.cnbc.com time to read: +3 min

Voicemod has created 20 "AI humans," digital personas that allow gamers to speak in voices other than their own. An artificial intelligence firm in Spain has unveiled a number of "AI humans" that allow people to modify their voices in video games — in real time. The voices are trained on voices from professional human voice actors. While many of today's AI algorithms allow people to submit text and receive something AI generated back, the feat of ensuring this is done in real time is much harder. The company is close to finishing a "watermarking" solution that can identify whether voices have been generated using modification systems.

Persons: Voicemod, Jaime Bosch, Bosch Organizations: CNBC, Apple, Bitkraft Ventures, Bosch, Cannes Lions Locations: Spain, Valencia, Barcelona, Europe

☆ What It Was Like to Work Closely With Elizabeth Holmes at Theranos
▼ + stars: | 2023-06-02 | by ( Kiera Fields | ) www.businessinsider.com time to read: +9 min

Patrick O'Neill worked closely with the disgraced Theranos CEO Elizabeth Holmes. "Seeing those people be brought to justice is a comfort," he says of Holmes going to jail. I hadn't heard about Theranos before Elizabeth Holmes approached TBWA/Chiat/Day, the ad agency where I was a creative director, in 2012. Working with Holmes closely, I felt like she had to bring herself down to earth to communicate with me. Elizabeth Holmes and the Theranos story are now so well-known that when people ask me what my story is, I have to decide whether I'm going to talk about it.

Persons: Patrick O'Neill, Elizabeth Holmes, Holmes, TBWA, Steve Jobs, I'd, Theranos, Elizabeth, we'd, Apple weren't, We'd, It's, Errol Morris, Martin Schoeller, Elizabeth's, hadn't, I've Organizations: Morning, Starco Brands, Apple, Visa, Olympics, Walgreens, Wall Street, Forbes, Wall Locations: Theranos, Arizona, Silicon

☆ Omnicom to Reduce Global Real-Estate Space Even as Employees Return to the Office
▼ + stars: | 2023-04-19 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

Omnicom plans to reduce its real-estate footprint by more than 1.6 million square feet, Chief Executive John Wren said. Photo: Omnicom GroupOmnicom Group Inc. said it will significantly reduce its real-estate footprint and formalize return-to-office requirements for all U.S. employees as the company said it expects growth to continue through 2023, an indication that executives believe marketers’ continued spending will help the advertising giant largely avoid the economic headwinds that have hit the tech and finance industries. Omnicom, which owns agencies such as BBDO, OMD and TBWA, will require all U.S. employees to return to the office at least three days per week, Chief Executive John Wren said on a call to discuss the company’s first-quarter earnings.

☆ Omnicom CEO Wants to Embrace Generative AI as Quickly as Possible
▼ + stars: | 2023-02-07 | by ( Megan Graham | ) www.wsj.com time to read: +3 min

The company reported organic revenue growth of 7.2% in the fourth quarter, beating the average analyst estimate of 3.7% organic revenue growth, according to FactSet. Organic revenue growth was 9.4% for the full year, the company said, beating the average analyst estimate of 8.4%. The company said it is forecasting organic revenue growth this year of 3% to 5%. Organic revenue growth is a metric that removes the effects of currency fluctuations, acquisitions and disposals. Reported total revenue in the fourth quarter of 2022 increased 0.3% to $3.87 billion versus a year earlier.

“There’s no such thing as a set forecast right now,” said Sophie Kelly, senior vice president of whiskies at Diageo North America, speaking at the same event. The firm, a unit of Interpublic Group of Cos.’ Mediabrands, cut its growth forecast for next year to 4.8% from an earlier prediction of 5.8% in June. Organic revenue growth is a metric that removes the effects of currency fluctuations, acquisitions and disposals. Airbnb Inc. slashed its advertising spending and invested in brand marketing, lessening its reliance on search-engine marketing. “We knew that people are changing their behavior,” said William White, Walmart’s chief marketing officer.

☆ Elon Musk has just given this little-known Twitter exec the toughest job in advertising right now
▼ + stars: | 2022-11-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Twitter executive Robin Wheeler is leading the company's global ad sales teams. But she is now de facto Twitter ad sales chief, and those who know her say she's used to navigating complex problems. Advertisers describe a sales team hampered by an information vaccuum as Musk unleashes chaos through his tweetsOne of Wheeler's biggest tasks is getting a depleted ad sales team organized and running. From AOL to Twitter, Wheeler has managed sales teams in crisis beforeWheeler has operated successfully in chaotic environments before. In 2020, she become the commercial lead for MoPub, Twitter's ad network that helped publishers and app developers sell mobile ads.

☆ 'How much press are you worth?' New calculator tackles inequality in missing persons stories
▼ + stars: | 2022-11-03 | by ( The Associated Press | ) www.nbcnews.com time to read: +5 min

It sounds morbid but the exercise is designed to call attention to “missing white women syndrome,” the tendency of news organizations to pay relatively little attention to missing people who don’t fit that category. According to the calculator, the disappearance of a 22-year-old white woman in New York would generate 67 stories. And a missing 25-year-old Black woman from New York would get eight. More than 92% of Americans would have heard about a 22-year-old missing white woman from Nevada, the tool says. There was no comparable data from when “missing white person syndrome” was first talked about two decades ago.

☆ Omnicom Group Raises Its 2022 Organic Growth Forecast Again
▼ + stars: | 2022-10-18 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

Omnicom Group Inc. again increased its organic growth forecast for the year, as its chief executive said the advertising holding company is “well equipped to handle any economic downturn” even as uncertainty for the ad market lies ahead. The New York-based company, which owns agencies including BBDO, DDB and TBWA, said it was increasing its organic revenue growth forecast to a range of 8% to 8.5% for 2022, up from an earlier forecast of 6.5% to 7%. Organic revenue growth is a metric that removes the effects of currency fluctuations, acquisitions and disposals. Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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