Getty Images; Jenny Chang-Rodriguez/BIFinfluencers touting money-losing advice typically have more followers than skilled accounts, according to a study.
Betting against "antiskilled" finfluencers can yield a monthly 1.2% abnormal return.
They added: "Furthermore, the social media sentiment by antiskilled finfluencers is highly persistent and induces long swings in the magnitude of their followers' belief bias."
Given that antiskilled finfluencers tend to ride investing sentiment, their tone will follow the broader market attitude.
That means that they'll tweet positively after a return, and negatively after a loss, while skilled accounts do the opposite.
Persons:
Jenny Chang, Rodriguez, it's, antiskilled finfluencers
Organizations:
Swiss Finance Institute, charlatans, Business