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Read previewThe "Hawk Tuah Girl," Hailey Welch, has quit her day job in a Tennessee spring factory and announced plans to ride out her viral fame. But what does cashing in on viral fame look like in 2024, and how is that different from the other kinds of Viral Humans who have come before? "Hawk Tuah Girl" may discover that viral fame alone is not an instant windfall — capitalizing on social media popularity requires hard work. Accidental memedom is very different from social media stars who can make their (sometimes lucrative) living by grinding out content for years and studying platform mechanics. Jake Paul raps, "It's every day, bro," when it comes to managing his viral fame.
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