download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewMrBeast is the most successful YouTuber of all time, but copying him isn't likely to yield the same results. Some have the same type of thumbnail, same overlay text, and even visit the same places Donaldson does. "His content doesn't succeed because of what you can see on the surface or flash-in-the-pan trends. Copying Donaldson will also not work because he has such vast resources that almost nobody else has access to, so any copycats are likely to be underwhelming.

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