Oct 3 (Reuters) - Meta Platforms (META.O) is looking to introduce ad-free subscription plans for Instagram and Facebook users in Europe, two people familiar with the matter said on Tuesday. The proposal is an attempt by Meta to comply with European Union regulations that threaten to curb its ability to personalize ads for users without their consent and hurt its major revenue source. Offering a choice between a free, ad-supported plan and a paid subscription might lead to users opting for the former, helping Meta comply with regulations without affecting its ad business. REUTERS/Dado Ruvic/Illustration/File photo Acquire Licensing RightsIn comparison, Netflix (NFLX.O) charges 7.99 euros for a basic subscription plan, while Alphabet's (GOOGL.O) YouTube Premium costs about 12 euros and Spotify's (SPOT.N) Premium service is priced at about 11 euros. Meta was fined 390 million euros earlier this year by Ireland's Data Privacy Commissioner, and told it cannot use the so-called "contract" as a legal basis to send users ads based on their online activity.

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Persons: Apple's, Dado Ruvic, Meta, Supantha Mukherjee, Akash Sriram, Jyoti Narayan, Sonia Cheema, Arun Koyyur Organizations: Instagram, Meta, Union, Reuters, REUTERS, Netflix, YouTube, Ireland's, EU, Protection, European, Thomson Locations: Europe, Stockholm, Bengaluru