Roblox introduced Immersive Ads earlier this year with two initial formats.
Image Ads are non-clickable static images that appear within a Roblox experience, while Portal Ads are images with a door that teleport users to other Roblox experiences and games.
Roblox developers earn a portion of the revenue generated by Immersive Ads in the form of Robux, Roblox's in-game currency.
Roblox has said it plans to open up the Immersive Ads self-service ad platform to more advertisers later this year.
Alongside Immersive Ads, marketers can work with Roblox to create their own virtual experiences in the platform.
Persons:
Stephanie Latham, Latham, Christina Wootton, Wootton, Roblox, Uber, Brent Koning, Nilesh Ashra, You've
Organizations:
NARS, Spotify, Nascar, Gucci, Brands, Netflix
Locations:
Meta, North America, Roblox's, Roblox, Sunsilk City