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Kellogg’s Eggo and Sugarlands Distilling Company partnered to launch a sippable boozy waffle beverage called Eggo Brunch in a Jar Sippin’ Cream, according to a news release Tuesday. This Eggo beverage isn’t for the kiddos, but parents are welcome to indulge. “Eggo Brunch in a Jar makes it easy for parents to kick back when they’re not caring for their little ones,” Beauprez said. The alcoholic brunchtime drink isn’t the first collaboration between Eggo and Sugarlands. The brands collaborated last year to create Eggo Nog, according to Sugarlands’ master distiller, Greg Eidam.
Persons: Kellogg’s, let’s, , Joe Beauprez, , they’re, ” Beauprez, Sugarlands, Greg Eidam Organizations: CNN Locations: Gatlinburg , Tennessee, Eggo
I love Eggo waffles just as much as the next guy, if not more. That said, I've never once had an Eggo waffle and thought to myself you know what would make this better? The liqueur, Kellogg's reasons, will "give grownups a unique way to L'Eggo of the holiday stress this season." Eggo fandom aside, the "L'Eggo" pun alone was enough to get me to want to try the Eggo Nog. Sugarlands boasts that "every sip [is] reminiscent of a perfectly toasted Eggo waffle," but the truth is that the Eggo flavor is nowhere to be found.
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