Cart.com has raised $45 million in venture-capital funding and signed on brands like Dollar General.
Cart.com offers brands an all-in-one suite of e-commerce tools including online storefront capabilities, digital marketing, payment processing, merchant financing, customer service, and order fulfillment.
Tariq described Cart.com as a hybrid of Shopify and Amazon, removing the elements of those services that are not so friendly to brands.
So far, Cart.com said it is powering e-commerce operations for 2,000 businesses, including Dollar General, wholesale food distributor KeHE, and toy maker Duncan.
And, in February, Amazon acquired Australian e-commerce startup Selz, which offers website-building and payments tools that are similar to those offered by Shopify.
Omair Tariq, Jim Jacobsen, Tariq, Jacobsen, Cart.com, you've, Blair Garrou, Duncan, Miller, Gross, BigCommerce, Paul Rafelson, PLLC, Thrasio, Garrou
Dollar, Home Depot, Cart.com, Bearing Ventures, Mercury Fund, Arsenal Growth, Amazon, Shopify, Procter & Gamble