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Search resuls for: "Steve Grobman"


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More than half (55%) of all brand impersonation instances consisted of organizations' own brands in 2023, according to the Perception Point report. Tal Zamir, chief technology officer at Perception Point, discussed how criminals can now create polymorphic malware (or malware with many variations) at scale using AI and automation. Plus, they can defend against a wider swath of problems by feeding data into their existing models or generating new data sets using AI. Still, Grobman compares AI detection to weather forecasting, saying "When you're working in the world of AI, things are a lot less deterministic." Just as legitimate businesses are looking to AI to be more productive and more effective, so too are cybercriminals.
Persons: Taylor Swift, Steve Grobman, Tal Zamir, Zamir, Grobman, Kiri Addison, Addison, McAfee, recalibrated Organizations: Hong, McAfee, Google Locations: Hong Kong, deepfakes
Yet, the nearly $300 million fine against a massive transnational robocalling operation by the Federal Communications Commission shows just how widespread this issue has become. This is called an interactive voice response (IVR) and it's used in a type of spam called voice phishing or "vishing." According to McAfee's CTO Steve Grobman, these types of calls are bound to remain less likely than other, more obvious spam calls, at least for the time being. Spotting AI scamsThat preparation depends on a combination of consumer education and the war between technologies, or more specifically, white-hat AI fighting black-hat AI. Educating people about deepfake audio spam calls
Persons: , Jonathan Nelson, Nelson, McAfee, it's, Steve Grobman, Grobman, Kristofor Healey, Healey Organizations: Getty, Federal Communications Commission, Hiya Inc, Companies, McAfee, Department of Homeland Security, Black Bear Security
As soon as he heard his dad's voice, Eddie, a 19-year-old TikToker, knew something was up. But with AI, the voice on the other end of the phone can now sound eerily like the real deal. Plus, more people are making their real voice available to scammers: McAfee said 53% of adults shared their voice data online weekly. McAfee also found that over one-third of victims lost more than $1,000 in AI scams, with 7% losing more than $5,000. Then, the scammer can just type out whatever they want, and the AI voice will speak what is typed in real time.
Persons: Eddie Cumberbatch, Eddie, , Eddie's, Eddie didn't, tricksters, scammers, McAfee, aren't, Richard Mendelstein, Stella, panicking, it's, Steve Grobman, Grobman, they've, Neil Gorsuch, Kamala Harris, Ally Armeson, cybercrime, Armeson, Eve Upton, Clark Organizations: Federal Trade Commission, People, FTC, McAfee, Google, Washington Post, Supreme, Cybercrime Support Locations: Chicago, Mexico City, Canadian
Fitness trackers, which help keep tabs on sleep quality, heart rate and other biological metrics, are a popular way to help Americans improve their health and well-being. Here's what you should know about the security risks tied to fitness trackers and personal health data. For example, fitness trackers generally connect to a user's phone via Bluetooth, leaving personal data susceptible to hacking. What's more, the information that fitness trackers collect isn't considered "health information" under the federal HIPAA standard or state laws like California's Confidentiality of Medical Information Act. Default social, location settings may need to be changedA fitness tracker's default settings may not offer the most stringent security controls.
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