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Search resuls for: "Steve Blatter"


7 mentions found


☆ 15 leaders at TikTok, YouTube, and other platforms shaping their music strategies in a rapidly changing market
  + stars: | 2022-12-28 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +3 min
Here are 15 power players who are using social to shape the music industry in 2022. 2022 was a massive year for music on social media, as short-video apps like TikTok became the dominant platforms for fans to discover new songs. "Every short-format platform's got music on it now," Ted Suh, global head of music partnerships at Snap Inc., told Insider. The marriage of short-form video and music has become so pervasive that it's become a focus for tech incumbents including YouTube, which has 80 million paying subscribers across its YouTube Music and Premium services. The process has been both democratizing and exhausting for performers who often have to maintain active accounts across social media to succeed.
☆ 15 music power players at TikTok, YouTube, and other platforms who are innovating and using social to shape the industry
  + stars: | 2022-12-20 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +3 min
Here are 15 power players who are using social to shape the music industry in 2022. 2022 was a massive year for music on social media, as short-video apps like TikTok became the dominant platforms for fans to discover new songs. "Every short-format platform's got music on it now," Ted Suh, global head of music partnerships at Snap Inc., told Insider. The marriage of short-form video and music has become so pervasive that it's become a focus for tech incumbents including YouTube, which has 80 million paying subscribers across its YouTube Music and Premium services. The process has been both democratizing and exhausting for performers who often have to maintain active accounts across social media to succeed.
☆ How TikTok is changing the music industry
  + stars: | 2022-11-25 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +15 min
TikTok is an essential promotional tool for music artists and record labels. Watch a full replay of Insider's webinar on TikTok's impact on the music industry, featuring execs from TikTok, Universal Music Group, and UnitedMastersFor some, the hyper-focus on TikTok can be draining. "The argument from TikTok's side is TikTok is now so important to the music industry that they can't afford to not have their music on the platform." Read more about the 'complicated' and codependent relationship between TikTok and music rights holdersBut the industry's attention on TikTok isn't unfounded. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music.
☆ How a TikTok partnership became a hit station for SiriusXM, as satellite radio courts a younger audience
  + stars: | 2022-11-23 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +6 min
"We're really thrilled with the response the station has had," Steve Blatter, the senior vice president and general manager of music programming at SiriusXM, told Insider. "We did go through a very hefty host-selection process," said William Gruger, who works on global music programming at TikTok. Branching out to a younger audienceSiriusXM views TikTok Radio as a path to attracting the next generation of subscribers. "Our first reaction to who might be listening to TikTok Radio is a younger audience, which I think it definitely is," Steinbock said. For the TikTok Radio hosts themselves, preparing for a SiriusXM recording session often just means bingeing on TikTok like a typical user.
☆ How radio DJs are using TikTok to find new listeners as the app takes over music discovery
  + stars: | 2022-11-23 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +6 min
"If you can incorporate a TikTok Live while you're actually live on the air broadcasting, there's something really cool about it," he said. She added: "I noticed a huge spike in the people that were listening to my radio station or that just knew of the radio station. Like other incumbents in the music world, radio companies are now determining the best way to use TikTok to grow their businesses. Meanwhile, SiriusXM, which streams over satellite, digital, and via partnerships with auto manufacturers, launched last year a dedicated TikTok radio channel in partnership with the short-video app. As for the radio talent themselves, they're well aware of the impact that TikTok can have on their careers.
☆ Inside TikTok's radio station, where creators are hosts and memes reach parents and Uber drivers
  + stars: | 2022-11-22 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +6 min
"We're really thrilled with the response the station has had," Steve Blatter, the senior vice president and general manager of music programming at SiriusXM, told Insider. In between tracks, the channel's hosts, who are TikTok creators themselves, often explain how a song went viral on the app. "We did go through a very hefty host-selection process," said William Gruger, who works on global music programming at TikTok. Branching out to a younger audienceSiriusXM views TikTok Radio as a path to attracting the next generation of subscribers. For the TikTok Radio hosts themselves, preparing for a SiriusXM recording session often just means bingeing on TikTok like a typical user.
☆ How TikTok is changing the music industry and the way we discover new, popular songs
  + stars: | 2021-06-10 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +19 min
In July, it rolled out a dedicated music-streaming service called TikTok Music in five countries. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music. Read more about TikTok's private listening sessionsA dedicated TikTok Music streaming app is bornIn July, TikTok stepped deeper into the music business by launching its own dedicated music-streaming app, TikTok Music, in Brazil, Indonesia, Australia, Mexico, and Singapore. Insider tested TikTok Music in Singapore, where it launched in a closed beta, to learn more about how it works. Like TikTok, TikTok Music includes a "For You" feed of recommended content and a variety of social features that set it apart from incumbents like Spotify and Apple Music.
Persons: TikTok, Here's, they've, influencers, TikTok influencers, Read, Jonny Kaps, Halsey, Charli XCX, Taylor Upsahl, Upsahl, Steve Jennings, Kristen Bender, Lyor Cohen, Ted Suh, Elissa Ayadi, Sydney Bradley, Getty, Jesse Callahan, It's, Zach Friedman, Dan Asip, Pearpop, Cole Mason, There's, Johnny Cloherty, Andy McGrath, Tarek Al, Hamdouni, Tiagz, John Arano, Tiago Garcia, you'd, Nima Nasseri, Ole Obermann, Rita Franca, NurPhoto, Taylor Swift, Miley Cyrus, Olivia Rudensky, Cyrus, Hailey Bieber, Guillermo Legaria, Khalid, Demi Lovato, Marshmellow, ByteDance, Tatiana Cirisano, Jeffrey Ramsay, Steve Blatter Organizations: Getty, TikTok, MRC Data, Universal Music Group, YouTube, GQ, Snap Inc, Agency, 10K, Records, Sony Music, RCA Records, Warner Music, Getty Images, Movistar Arena, Spotify, Apple, MIDiA Research, MTV, SiriusXM's TikTok Locations: Tempe , Arizona, TikTok, Bogota, Colombia, Brazil, Indonesia, Australia, Mexico, Singapore, India, Denver , Colorado
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