Cold plunging — the act of submerging oneself in frigid water — has grown in popularity. Diamond Spas & Pools, a luxury pool manufacturer in Colorado, told the Journal that its cold plunge orders have "increased 10 times" since 2019. "Cold plunging has also reduced my stress by allowing me to better focus on the present without anxiety creeping in." Cube's residential cold plunge bath is normally priced at just under $22,000, but is currently on sale for $17,999. Recent interest in cold plunging is indicative of the lengths the uber-rich are willing to go to achieve perfect health.

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Persons: —, Brad Margist, Margist, Stephen Garten, Garten Organizations: Service, Street Journal Locations: Colorado, —, Manhattan, Lower, Side