[1/2] The logo of German sports goods firm Puma is seen at the entrance of one of its stores in Vienna, Austria, March 18, 2016. REUTERS/Leonhard Foeger/File Photo Acquire Licensing RightsCompanies Puma SE FollowLONDON, Sept 6 (Reuters) - Meeting new European Union requirements for corporate reporting on sustainability is a challenge, sportswear brand Puma's (PUMG.DE) head of sustainability said on Wednesday, ahead of what he called an "avalanche" of regulation in the bloc. "We are nowhere near being able to fulfil the requirements of CSRD," Stefan Seidel said on a panel at the Reuters IMPACT conference in London, referring to the EU's Corporate Sustainability Reporting Directive. Seidel said this was despite Puma reporting on sustainability for 20 years. Companies will have to comply with the directive - which requires them to analyse environmental risks, set targets, and get sustainability reports externally audited - in the 2024 financial year for reports published in 2025.

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Persons: Leonhard Foeger, Stefan Seidel, Seidel, Puma, Helen Reid, Louise Heavens, Jan Harvey Organizations: Puma, REUTERS, Union, Reuters IMPACT, Companies, Thomson Locations: Vienna, Austria, London