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☆ The NFT market may be nearly worthless - but Starbucks is hoping there's appetite for digital pumpkin spice lattes
  + stars: | 2023-10-06 | by ( Phil Rosen | ) www.businessinsider.com   time to read: +2 min
Starbucks is selling pumpkin spice latte NFTs to commemorate the 20th anniversary of the seasonal beverage. The $20 digital stamps came out on Thursday via Starbucks Odyssey, the company's Web3 platform. A analysis emerged in September that showed 95% of the NFT market may now be worthless. AdvertisementAdvertisementLast December, Starbucks gifted free NFT stamps to members, and some of those resold for $1,900 each on secondary markets. Starbucks, however, may be an outlier player in the digital asset space as the broader NFT market was recently found to be mostly worthless.
Persons: — Organizations: Starbucks, Starbucks Odyssey, Service
☆ Starbucks will charge rewards members more stars for free items next year
  + stars: | 2022-12-28 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +2 min
New York CNN —Starbucks is making changes to its rewards program, requiring members to spend more to earn some popular freebies. Program members earn stars when they make purchases. In the three months ending on October 2, the number of active Starbucks rewards members jumped to 28.7 million, up 16% year-over-year. In October, the coffee chain started partnering with Delta (DAL) to let rewards members earn airline miles. While rewards members may be enthusiastic about benefits, they’re also quick to criticize companies for making changes.
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