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Search resuls for: "Star Brands"


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What Happens When TikTok Is Your Marketing Department
  + stars: | 2024-02-11 | by ( David Segal | ) www.nytimes.com   time to read: 1 min
In 2018, The Pink Stuff was little more than a home cleaning product with a cute name. “The miracle cleaning paste,” as it said on every container, was sold by just two retail chains in Britain. At a factory near Birmingham, The Pink Stuff line operated for about two hours every month. “It was a brand with a lot of uses,” said Henrik Pade, a managing director at Star Brands, the company behind the product. “But nobody used it.”
Persons: , Henrik Pade Organizations: Star Brands Locations: Britain, Birmingham
Business Insider asked analysts what brands have the most potential for turnaround in 2024. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. "To reach new younger audiences, they've all struck a really good balance of nostalgia and novelty," Morning Consult analyst Ellyn Briggs told Business Insider. Business Insider asked analysts what brands have the most potential for turnaround and how each company can win over customers. AdvertisementHere are six brands ready for reinvention in 2024.
Persons: , Abercrombie, Ellyn Briggs, Dana Telsey, Neil Saunders Organizations: Business, Body, Service, Abercrombie, Telsey Advisory, GlobalData, BI Locations: Bath
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