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Its most advanced silicon is primarily manufactured by one vendor, Taiwan Semiconductor Manufacturing Company. "We built what we call the unified memory architecture that is scalable across products," Srouji said. Apple's silicon team has grown to thousands of engineers working across labs all over the world, including in Israel, Germany, Austria, the U.K. and Japan. The primary type of chip Apple is developing is known as a system on a chip, or SoC. Apple's senior director of hardware validation Godfrey D'Souza shows off an M3 SoC in an Apple chip lab in Cupertino, California, on November 14, 2023.
Persons: John Ternus, Srouji, we're, Katie Tarasov, Andrew Evers, Ben Bajarin, Bajarin, Apple, Apple there's, Pro Max, Kaiann Drance, That's, who's, Ternus, Nvidia —, Tesla, Stacy Rasgon, Apple's, Godfrey D'Souza, Sydney, they've, Rasgon, Apple's Srouji, It's Organizations: AMD, MU, Apple Watch, U.S, Apple, Intel, Taiwan Semiconductor Manufacturing Company, Microsoft, CNBC, Apple's, Amazon, Google, Tesla, Semiconductor, Creative, Pro, Triple, MacBook Air, Qualcomm, Nvidia, Bernstein Research, Sydney Boyo, Bluetooth, Broadcom, Samsung, Micron, Thursday Apple Locations: Cupertino , California, Israel, Germany, Austria, Japan, Silicon Valley, San Diego, Austin , Texas, AirPods, Taiwan, China, Arizona, Peoria , Arizona, Asia, Europe, U.S
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWhy Apple doubled down on the expensive custom chip business, edging out Intel and starting a trendApple has designed its own custom chips for iPhones since 2010, kicking off a trend followed by other non-chip giants like Google, Microsoft, Amazon and Tesla. In November, CNBC became the first journalists to film inside an Apple chip lab, where it tests its latest M3 chips that replaced Intel processors in all new Macs. We also got a rare chance to talk with Apple's head of silicon, Johny Srouji, about geopolitical risks in Taiwan, slowdowns, and what's next in AI.
Persons: what's Organizations: Intel, Apple, Google, Microsoft, CNBC Locations: Taiwan
Apple's headset project suffered from CEO Tim Cook's "distant" approach and lacked the confidence of key company executives at times, Bloomberg reported Thursday. Cook isn't alone in keeping his distance, Bloomberg reported. Top executives including Apple software chief Craig Federighi and hardware executive Johny Srouji have both shown concern about the project, Bloomberg reported. Federighi seemed "wary" and kept his distance, Bloomberg reported citing people familiar, and Srouji compared the headset effort to a "science project." Apple made the decision to sell the headset product at cost as opposed to at a loss, as it originally planned to do, Bloomberg reported.
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