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But with its so-called Infinite Kitchen, Sweetgreen joins the legion of restaurant companies incorporating automation into their businesses. Sweetgreen plans to open a second Infinite Kitchen location later this year. Unlike the traditional Sweetgreen restaurant, customers won't have to wait 10 to 15 minutes to pick up mobile orders. Source: SweetgreenBehind the counter is the "Infinite Kitchen," which resembles the bulk food dispensers found in some grocery stores. Employees have to set up the Infinite Kitchen in the morning, ensuring it's well-stocked and calibrated for accurate and consistent portions.
Persons: Sweetgreen, Jonathan Neman, William Blair, hasn't, Spyce, , Timothy Noonan, Noonan, they're, T.D, Cowen Organizations: William, William Blair Growth Stock, MIT, IK, CNBC, Employees, Workers Locations: Chicago, Naperville , Illinois, Boston, Neman, New York, Naperville
The short-lived fight nonetheless underscores the lengths at which scrappy restaurant operators will go to chase consumer dollars. For restaurants that have been open longer than 13 months, Chipotle’s sales grew faster than Sweetgreen’s in the fourth quarter. That could explain why Chipotle’s valuation, at nearly 5 times forward sales, is more than double that of Sweetgreen’s. Follow on @sharonlam_ TwitterCONTEXT NEWSChipotle Mexican Grill sued rival U.S. take-out chain Sweetgreen for violating its trademarks rights in a similarly branded burrito bowl on April 4, leading to a prompt settlement. Chipotle had argued that Sweetgreen’s “Chipotle Chicken Burrito Bowl” violated its trademark rights.
The short-lived fight nonetheless underscores the lengths at which scrappy restaurant operators will go to chase consumer dollars. For restaurants that have been open longer than 13 months, Chipotle’s sales grew faster than Sweetgreen’s in the fourth quarter. Sweetgreen billed itself as a tech innovator when it first went public and acquired robotic-kitchen company Spyce back in 2021. Follow on @sharonlam_ TwitterCONTEXT NEWSChipotle Mexican Grill sued rival U.S. take-out chain Sweetgreen for violating its trademarks rights in a similarly branded burrito bowl on April 4, leading to a prompt settlement. Chipotle had argued that Sweetgreen’s “Chipotle Chicken Burrito Bowl” violated its trademark rights.
This year brought a flurry of automation announcements in the restaurant industry as operators scrambled to find solutions to a shrinking workforce and climbing wages. Three-quarters of restaurant operators are facing staffing shortages that keep them from operating at full capacity, according to the National Restaurant Association. Many restaurant operators hiked wages to attract workers, but that pressured profits at a time when food costs were also climbing. "Automation is one word, and a lot of people go right to robotics and a robot flipping burgers or making fries. The labor questionAutomation often faces pushback from workers and labor advocates, who see it as a way for employers to eliminate jobs.
"My dad says I'm taking the joy out of a restaurant," Frischling said. "If this industry doesn't keep up, we're not going to have so many restaurants," Frischling told Insider. Frischling is part of a wave of restaurant operators and high-profile chains investing millions in the industry's future. Over the years, Chipotle, Inspire Brands, and Restaurant Brands International — the owner of Burger King and Popeyes — have invested in autonomous-delivery vehicles, ghost kitchens, and digital-ordering software. IGC HospitalityThe New York restaurant company, also known as In Good Company Hospitality Group, invested in the restaurant-tech firm MarginEdge in 2021, according to PitchBook.
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