DIRS.INFO The most relevant business & tech news

☆ Women college athletes average more brand deals than men, new data shows. Here are 5 key takeaways on NIL marketing.
▼ + stars: | 2024-05-01 | by ( Tiara White | ) www.businessinsider.com time to read: +6 min

Read previewWhen it comes to scoring NIL deals, women college athletes are gaining on their male counterparts, according to a new report from the sports-and-entertainment intelligence platform SponsorUnited. The report showed that women college athletes get more brand deals on average than college men, although the men still make up the majority of NIL deals overall. He also said social-media engagement is overwhelmingly stronger among women college athletes compared with men. Related storiesHere are five key takeaways from the report:Women college athletes are getting more NIL dealsWhile men still made up 57% of NIL deals overall, women got more brand deals on average — 3.5 compared to 2.5 among men, SponsorUnited found. For example, he said college athletes on TikTok are leveraging brands better than professional athletes on the platform.

Persons: —, Caitlin Clark, Angel Reese, Bob Lynch, Reese, Clark, Olivia Dunne, Lynch, SponsorUnited, it's, Alex Glover's, Brands, Brand, SponsorUnited Lynch, that's Organizations: Service, Business, Iowa Hawkeyes, LSU Tigers, LSU, Iowa, NCAA, ESPN, Gatorade, State, Nike, BI, Brands, Southern Methodist University Locations: SponsorUnited

☆ This college volleyball player has scored more than 40 NIL deals this year. Here's how she's advocating for women athletes at her university to work with brands.
▼ + stars: | 2023-11-20 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +5 min

Glover had under 10,000 followers on Instagram before the volleyball season started, and now she's past 30,000. Glover had the most new NIL deals this year of any athlete on the endorsement platform SponsorUnited, the company stated in a 2023 report. While the report tracked 19 of Glover's deals, Business Insider confirmed that she'd gotten around 40 NIL deals in total this year, and she said she's pacing to pass 50 with a holiday boost. "I think it's a great time for NIL," Glover told BI, "for at least me or any woman who's in sports and wants to start with content creation." She has also stood up for female athletes getting equal NIL opportunities at SMU.

Persons: Alex Glover, Glover, she'd, She's, Kendra Scott, DoorDash, They'd, It's, I'm Organizations: Southern Methodist University volleyball, Business, SMU, Buffalo Wild Wings, CVS Locations: Instagram

☆ 7 marketing agencies and firms dedicated to creating sponsorship opportunities for women in sports with brands like Microsoft and Ferrari
▼ + stars: | 2023-08-21 | by ( Margaret Fleming | Ashley Rodriguez | ) www.businessinsider.com time to read: +2 min

Data suggests women athletes, who generally earn less on-field than men, rely more on sponsorships for their income. Some sports-marketing firms have emerged to fill the gap, connecting women athletes with brands. And, at the college level, brands are finding young women athletes like Olivia Dunne are among the best-performing partners on social media. A crop of sports-marketing companies has emerged to bridge this gap with a focus on helping women athletes partner with brands. Insider is highlighting seven sports-marketing companies focused on partnerships between women athletes and brands in 2023, based on our reporting and nominations from industry experts.

Persons: Elena Delle Donne, Sabrina Ionescu, Sue Bird, Naomi Osaka, Olivia Dunne, Wasserman, Brew Organizations: WNBA, Nike, Star, The, Forbes, Wasserman

☆ 7 sports-marketing agencies and firms helping women athletes score sponsorship deals and capitalize on surging popularity
▼ + stars: | 2023-08-15 | by ( Margaret Fleming | Ashley Rodriguez | ) www.businessinsider.com time to read: +2 min

Data suggests women athletes, who generally earn less on-field than men, rely more on sponsorships for their income. Some sports-marketing firms have emerged to fill the gap, connecting women athletes with brands. Below are seven agencies and firms focused on helping athletes in women's sports score brand deals. A crop of sports-marketing companies has emerged to bridge this gap with a focus on helping women athletes partner with brands. Insider is highlighting seven sports-marketing companies focused on partnerships between women athletes and brands in 2023, based on our reporting and nominations from industry experts.

Persons: Elena Delle Donne, Sabrina Ionescu, Sue Bird, Naomi Osaka, Olivia Dunne, Wasserman, Brew Organizations: WNBA, Nike, Star, The, Forbes, Wasserman

☆ March Madness shows how NIL money and the transfer portal are starting to reshape the balance of power in college sports
▼ + stars: | 2023-03-31 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +4 min

Nearly two years into NIL, its impact on college sports is starting to show during March Madness. Most of the teams the Final Four — in both men's and women's basketball — have strong NIL backings. Changes to NIL and the transfer portal have created a "perfect storm that's allowed some schools to bank talent," one expert said. LSU's Angel Reese has the most NIL deals of any college baller, Just Women's Sports reported based on data from SponsorUnited, which tracks NIL deals. "The transfer portal and NIL happening at same time, to me, that's the perfect storm that's allowed some schools to bank talent," Dosh said.

☆ For women's sports, the media buys are becoming a big deal
▼ + stars: | 2023-03-04 | by ( Kaitlin Balasaygun | ) www.cnbc.com time to read: +3 min

A recent Ally Financial ad buy with Disney 's ESPN focused on women's sports may be the biggest deal yet — in importance as much as the dollars attached. The one-year, multimillion-dollar deal requires 90% of its investment to be put to women's sports, through expanding game highlights, branded content and features across ESPN. "It is rare that brands buy media deals, or buy sponsorship deals, where they are as skewed toward women's sports as this one," she said. The bank is the first-ever title sponsor for both the ACC Women's Basketball Tournament and the ACC Women's Soccer Championship, and will also be the exclusive presenting sponsor for the 2023 ACC Women's Lacrosse Championship. A big money year for women's sports in 2022Ally's deal with Disney follows a successful year for women's sports on the media front, with sponsorship deals growing 20% year-over-year, according to sports and entertainment intelligence platform SponsorUnited.

☆ SponsorUnited wants to be the 'Bloomberg terminal' for brand sponsorships. It used this 12-slide pitch deck to raise $35 million.
▼ + stars: | 2022-11-23 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

SponsorUnited has raised $35 million to become the 'Bloomberg terminal' for brand sponsorships. The startup's platform helps brands see data on sponsorships across their respective industries. Check out the 12-slide pitch deck it used to raise the funds in a Series A round. Sign up for our newsletter for the latest tech news and scoops — delivered daily to your inbox. A source close to the firm said that the round puts the startup's valuation at north of $100 million, with the total now raised at $38.6 million since its launch.

Search resuls for: "SponsorUnited"

7 mentions found