Leaders recommend preparing for an IPO well in advance and tailoring the process to a company's needs. Reddit recently made its successful debut on the public market, pricing its shares at the top of the expected valuation range. Business Insider's virtual event "The Road to IPO," in collaboration with Fidelity, brought together a panel to discuss the key preparations, concerns, and decision-making strategies for business leaders looking to go public. "It gave us a chance to really think to practice being a public company without actually being one." Before and after going public, Rose said, the company has valued transparency with its employees.

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Persons: —, Jesse Rose, Reddit's, Goldman Sachs, Watkins, Akin Oyedele, Elizabeth Reed, Rose, Reddit, Kristen Craft, Rick Kline, Latham, Spiegelberg Organizations: Fidelity, Service, Business, Reddit, Brunswick Group, Latham, Fidelity Private, Watkins, Bay Area