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Apple sneakers on sale for $50,000
  + stars: | 2023-07-26 | by ( Issy Ronald | ) edition.cnn.com   time to read: +2 min
CNN —When you think of Apple, it’s likely that what first springs to mind is a conveyer belt of revolutionary tech rather than a pair of sneakers. But a pair of “ultra-rare” Apple sneakers is now being sold by auctioneers Sotheby’s for $50,000, fetching a higher price tag than any current Apple product. Complete with the rainbow Apple logo on the tongue and side, the white trainers were custom-made for the company’s employees as a one-time giveaway at a National Sales Conference in the mid-1990s. Although producing sneakers is unusual for Apple, in 1986 the tech brand released a range of clothing and accessories dubbed “The Apple Collection,” featuring mugs, umbrellas, bags, keyrings and even a sailboard, all emblazoned with the rainbow Apple logo, according to a catalog published that year. This pair of sneakers is not the first vintage Apple product to have sold for an eyewatering sum in recent months.
Persons: auctioneers Sotheby’s, , ” Sotheby’s, Lamy, Braun, Sotherby’s, Steve Jobs Organizations: CNN, Apple, National Sales Conference, Honda
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