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"Air" is director Ben Affleck's ode to Nike and the creation of the Air Jordan. Matt Damon's character gives an emotional speech convincing Michael Jordan to sign with Nike. The Trump campaign used the monologue in its own campaign video, posted to Truth Social. "Air" is director Ben Affleck's ode to then-corporate underdogs Nike and their pursuit of Michael Jordan for an endorsement deal that would lead to the creation of the iconic Air Jordan shoe. The Trump version of the clip, distributed on Truth Social, includes a link to donate to his campaign.
Persons: Ben Affleck's, Air Jordan, Matt Damon's, Michael Jordan, , Donald Trump, Matt Damon, Ben Affleck, Sonny Vaccaro, Jordan, Damon, Trump Organizations: Nike, Air, Trump, Service, Adidas, Converse, UNC, Truth, Mar
‘Air’ Review: Ben Affleck’s Sneaker Story
  + stars: | 2023-04-07 | by ( Kyle Smith | ) www.wsj.com   time to read: +1 min
Do you care enough about a sneaker-endorsement deal from nearly 40 years ago to watch a movie about it? “Air” and its director, Ben Affleck , think that you might, if the sneaker is Nike and the endorser is Michael Jordan . And wouldn’t it be great if people returned to the multiplexes for a reality-grounded story that features no superpowers unless you count Mr. Jordan’s celebrated ability to fly to the bucket? Instead of the usual green-screen overload, Mr. Affleck offers lots of what used to be known as star power, before it became clear that actors no longer drive sales. Welcome to a strange attempt at an underdog tale about a publicly traded corporation with sales in the hundreds of millions and a boss who drives a high-end Porsche.
Vaccaro, 83, was a key figure in Nike's push to sign Michael Jordan in 1984. No one in his family went to college, Vaccaro said in an interview over a pancake breakfast in 2021. Matt Damon plays Sonny Vaccaro in the new "Air" movie about how Nike signed Michael Jordan. "The signing of Michael Jordan, yeah, success has a thousand fathers, and failure is an orphan," Knight told USA Today in 2015. "A lot of people want to take credit for signing Michael Jordan, most obviously Sonny Vaccaro."
The Business Genius in ‘Air’ Isn’t Michael Jordan
  + stars: | 2023-04-06 | by ( Ben Cohen | ) www.wsj.com   time to read: 1 min
There’s a scene in the new movie “Air” that should be required viewing for any executive in any line of work. It’s a conversation between Phil Knight and Sonny Vaccaro , the characters played by Ben Affleck and Matt Damon , in which the Nike co-founder gives his company’s basketball guru the budget to sign a rookie named Michael Jordan . Before they offer him a shoe deal, Knight has one final question for Vaccaro: What’s the name of the sneaker? “Air Jordan.”
The movie also shows how early Nike employees didn't hesitate to break rules. The scene sums up what's right, and what's wrong, with the movie, according to former and current Nike employees. It shows early Nike employees didn't hesitate to take risks. Nike veterans said the movie captures the company's willingness to take risks, especially early executives like Phil Knight, played by director Ben Affleck. Affleck, who also played Knight in the movie, nailed the story's arc, by all accounts.
The movie also shows how early Nike employees didn't hesitate to break rules. The scene sums up what's right, and what's wrong, with the movie, according to former and current Nike employees. It shows early Nike employees didn't hesitate to take risks. Nike veterans said the movie captures the company's willingness to take risks, especially early executives like Phil Knight, played by director Ben Affleck. Affleck, who also played Knight in the movie, nailed the story's arc, by all accounts.
REUTERS/Lauren JusticeLOS ANGELES, April 3 (Reuters) - Actor Ben Affleck is hopeful for basketball legend Michael Jordan’s seal of approval after directing the biographical sports film, "Air," which is based on Jordan’s historic deal with the Nike (NKE.N) shoe brand. Affleck plays Nike co-founder Phil Knight and “The Woman King” actor Viola Davis portrays Jordan’s mother, Deloris Jordan. There was one key role that Affleck and Damon decided not to fill, and it was Michael Jordan’s. “The second you put the camera on an actor and say ‘Hey, it’s Michael Jordan’ and it’s not Michael Jordan, you’re going to lose the audience, so we knew. Michael’s just too famous and means too much to people to try to have someone else play him in a movie,” Damon said.
The movie stars Ben Affleck as Nike cofounder Phil Knight and Matt Damon as Nike executive Sonny Vaccaro. In the trailer, Knight's character, played by Ben Affleck, responds to hearing the "Air Jordan" name for Michael Jordan's line of footwear and apparel. Knight's office is filled with booksIn the trailer, there are numerous books on the shelves in Knight's office. Phil Knight's 'rumpled' clothesIn three scenes in the trailer, Knight's character wears a wrinkled suit with the necktie pulled loose. He had a garage full of raw rubber, got some and put it on his wife's waffle iron," Knight said.
That debate will get renewed attention in April when Ben Affleck and Matt Damon release "Air," a movie that recounts how Nike signed Jordan. "A lot of people want to take credit for signing Michael Jordan, most obviously Sonny Vaccaro." It's unclear if Vaccaro spoke with Knight, Vaccaro, or Jordan or if he relied on existing sources, including "Sole Man," an ESPN documentary about Vaccaro. Several books and news stories also have recounted how the Jordan deal came about, including parts of "Just do it," "Swoosh," and a sweeping 1992 story in the Washington Post. Regardless of the movie's spin on events, the Jordan deal was a pivotal moment for Nike.
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