Vox Media has also doubled down on investing in podcasting and is helping its podcast creators expand into live events.
Jackie Cinguina, chief marketing officer, and Lillian Xu, executive director, spoke with BI about the company's offerings for podcast creators.
Vox Media leans on specific marketing, like placing podcast talent into larger in-person events to perform, like South by Southwest.
"From an audience standpoint, we thought it was really important," Xu said about bringing back live events.
You see them react to the audience and feed off of them when they are in front of a live audience."
Persons:
—, Cary, Michael Huang, Cary Huang, Huang, Tana Mongeau, Brooke Schofield, Jake Shane, Ethan, Hila Klein, Mongeau, Schofield, Hugo Amsellem, it's, Jenna Bandy, Bree Green, Carson Roney, Alex Sheinman, Claire Parker, Ashley Hamilton, Parker, Hamilton, cohost Claire, Dan Howell, Phil Lester, Howell, Lester, Ariana Nathani, Jackie Cinguina, Lillian Xu, Cinguina, Vox, Xu, they're, Delia Cai, Hunter Harris, Emilia Petrarca, Sophia Efthimiatou, Efthimiatou
Organizations:
Service, Saban Media Center, Disney, Nickelodeon, YouTube, Business, Dolby Theatre, Snapback Agency, Snapback, of, Creators, Netflix, Vox, Vox Media, BI, Southwest, IRL
Locations:
Hollywood, LA, America, of America, York, Hamilton, South