Amazon is working on a secret new initiative, called Project Nile, that overhauls its search engine to add AI chatbot technology.
One potential outcome from the upgraded search experience is more sales from mobile users, according to a transcript of an internal presentation earlier this year by Joseph Sirosh, VP of Amazon Search and Alexa Shopping.
Sirosh said it will be "mobile first" because that's where the new features may have the biggest impact on sales.
"If we can increase the conversion on mobile, because we provide great experiences, great expert answers, then that could be a potentially significant lift to Amazon," Sirosh added.
During the presentation, Sirosh said the new AI conversation layer will be added to the currently existing Amazon search bar.
Persons:
Joseph Sirosh, Sirosh
Organizations:
Amazon Search, Alexa, Google