Siddharth Taparia: When it comes to marketing, I think one of the things that is top of mind for everybody is artificial intelligence. Siddharth Taparia, I'm the global chief marketing officer for JLL, which is a Fortune 200 commercial real estate company. So our AI journey really started when Chat GPT was first launched, I believe it was November of 2022. So we started talking and experimenting and playing with all the different tools that were becoming available in the marketplace. The whole process from start to finish would've taken anywhere from four to six weeks.

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Persons: Siddharth Taparia, GPT, would've Organizations: Fortune