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☆ Shopping hauls are so back
▼ + stars: | 2024-08-17 | by ( Erika Tulfo | ) edition.cnn.com time to read: +8 min

CNN —Aria Liu, 17, regularly posts shopping haul videos to her YouTube channel, which has 300,000 subscribers. “I don’t know what it is, but when I’m shopping online, money doesn’t feel real.”Liu’s not alone. Shopping hauls have existed for years, if not decades. Aria Liu says that the shopping haul videos she posts on her YouTube channel, “urmomsushi,” are the ones that garner the most views. There’s also a growing body of research that is questioning whether social media can be dangerous, especially for younger users.

Persons: Aria Liu, ”, “, ” Liu’s, Liu It’s, Philippa Ward, Katie Fang, TikTok, Fang, hashtags, Alistair Berg, Matthias Lehner, ” Lehner, Katrina Caspelich, There’s, there’s, ” Caspelich Organizations: CNN, YouTube, Consumer, US Commerce Department, Consumer Financial, University of Gloucestershire, Research, Federal Reserve Bank of New, Centre for Retail Research, Lund University Locations: Federal Reserve Bank of New York, TikTok, Lund , Sweden, “

☆ Tech giants like YouTube and TikTok are trying to shake up affiliate marketing. Startup LTK shares its greatest weapon to fend them off.
▼ + stars: | 2024-07-12 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Read previewCreator-commerce company LTK thinks platforms like YouTube and TikTok are at a major disadvantage as they push into affiliate marketing. These platforms are betting big on social shopping and have introduced a suite of in-app shopping tools and features for creators and customers. Now, the platform offers a variety of shopping tools, including an affiliate-marketing program that pays creators commissions for the sales they drive through clickable affiliate links. Still, Yazdian said creators want to have all their shopping links in one place. LTK also offers several tools tied to specific platforms to help creators move their followers to their LTK storefronts.

Persons: —, Allison Yazdian, LTK, Yazdian, It's, Instagram Organizations: Service, Business, US, YouTube, Target, Walmart Locations: Dallas, SoftBank

☆ Why this VC is betting on social commerce as a driving force in the creator economy
▼ + stars: | 2024-07-04 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewBuzz around the creator economy has been waning — but the end of a hype cycle isn't always bad news. AdvertisementHis continued interest in the creator economy stems in part from his approach to defining the broad space. Related storiesFrom gaming to social networks to commerce to enterprise, the creator economy engulfs many areas of interest. Where Daybreak Ventures sees potentialWhere the creator economy overlaps with commerce is especially interesting to Woodbury right now.

Persons: —, Rex Woodbury, that's, Woodbury, haven't Organizations: Service, Daybreak Ventures, Business, Ventures, Creative, Flagship, Industrial Locations: Woodbury

☆ 11 VC firms funding the next phase of the creator economy, from AI-powered tools to e-commerce startups
▼ + stars: | 2024-06-28 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +4 min

And things are beginning to look up again for creator startups. It touches the creator economy as startups develop ways to augment and potentially replace humans in accomplishing some creative tasks. He added that Inspired talks closely with brands and creators to hear what products and startups are exciting, which helps guide the firm's investments. Business Insider is highlighting 11 VC firms and their partners who are focused on finding the next wave of promising creator-economy startups. We looked at each firm's investments in the past year to understand how they funded new ideas in the creator industry.

Persons: —, Goldman Sachs, upstarts, Rex Woodbury, Woodbury, that's, Chad Hurley, Chamberlain, Chamberlain Coffee, Capital's Kamran Ali, ShopMy's Organizations: Service, BEN Labs, Business, Daybreak Ventures, YouTube, Blazar, United Talent Agency, BI Locations: Woodbury, VCs

☆ Read the 23-page pitch deck that ShopMy used to raise $18.5 million to shake up affiliate and influencer marketing
▼ + stars: | 2024-06-06 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +1 min

ShopMy, founded in 2020, lets creators earn commissions through shoppable landing pages. The startup recently raised an additional $18.5 million for its Series A, closing at $26.5 million. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The startup, cofounded by Harry Rein, Tiffany Lopinsky, and Chris Tinsley in 2020, lets creators build shoppable landing pages and earn commission from products they link. In March, ShopMy announced it had raised an additional $18.5 million for its Series A after raising $8 million in 2022, bringing the total round to $26.5 million.

Persons: ShopMy, —, Harry Rein, Tiffany Lopinsky, Chris Tinsley Organizations: Service, Business

☆ I've racked up $1 million in jewelry sales at 19 years old. Skipping college was a risk, but social media helped me find success.
▼ + stars: | 2023-06-19 | by ( Perri Ormont Blumberg | ) www.businessinsider.com time to read: +7 min

Evangelina Petrakis is a designer, a social-media influencer, and the founder of EP Jewels. She's made more than $1 million in sales in less than two years to her followers across platforms. I had loved jewelry since I was a little girl, so in 2021, I made the switch and started marketing my own designs under a new name: EP Jewels. Since starting the jewelry business, I've recorded $1 million in sales. I've stayed close to my niche by not creating TikTok videos that aren't relevant to me, such as TikTok dances.

Persons: She's, —, Evangelina Petrakis, I've, Mannino, Jordyn Mannino, Mike, I'm, Lauryn Haas Organizations: Service, Amazon, lhaas Locations: York, New York, inauthenticity

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