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☆ A former NBA media exec explains how the league's next rights deal could end up 'pumping more money' into player contracts
▼ + stars: | 2023-11-07 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +5 min

Malkani served as the league's senior vice president of global media distribution from 2008 to 2015, focusing on digital and media rights. She explained how athletes will be impacted by the next NBA rights deal, as the value of sports rights skyrockets against the backdrop of crumbling regional sports networks and pay-TV bundles. While the new rights deal will increase salary caps, they'll go up by no more than 10% annually , the CBA says. How streaming rights could trickle down to playersThe NBA's current rights deals with Disney and Warner Bros. The league is likely to replicate that hybrid model of traditional and streaming providers to drive up the value of its next rights deal, Malkani said.

Persons: Shirin Malkani, she'd, Malkani, Perkins, they'll, WBD, It's, Max, Malkini Organizations: NBA, Media, CBA, Disney, Warner Bros, Discovery, ESPN, ABC, TNT, Apple, Paramount, YouTube, Diamond Sports Group, Phoenix Suns, Utah Jazz

☆ The NBA is shooting for a new media rights deal worth up to $60 billion, nearly triple its previous pact, that will pay teams and players millions more
▼ + stars: | 2023-10-27 | by ( James Faris | Margaret Fleming | ) www.businessinsider.com time to read: +11 min

Media analysts widely expect the league to select at least three distributors for its next media rights deal after the current setup expires in 2025. Comcast's NBCUniversal could be a frontrunner for a spot in the NBA's new media deal alongside Amazon, Nispel said. NBA players could be poised to earn sky-high paydaysThe NBA's last media deal — the $24 billion contract it struck in 2014 — was nearly triple the value of its previous pact. The pressure is now on the NBA to deliver a media deal that satisfies teams, athletes, and fans. Still, Macquarie media analyst Tim Nollen is optimistic about the size of the NBA's next media rights deal.

Persons: Jessica Reif Ehrlich, disruptors, Brandon Nispel, Nispel, —, Shirin Malkani, who's, Perkins, Leron Rogers, that's, Mark Patricof, Tim Nollen, Nollen, Reif Ehrlich, Ehrlich Organizations: NBA, Media, ESPN, Warner Bros, TNT, Disney, Apple, NBC, Comcast, Wall Street, Bank of America, NFL, MLB, NHL, KeyBanc Capital, Amazon, Flagship, ABC, Prime, Industry, Patricof, Macquarie, Diamond Sports

☆ Streaming companies chase Spanish-language sports rights to capture growing Hispanic viewership
▼ + stars: | 2023-10-06 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +3 min

It's an effort to diversify viewership and advertising opportunities — and to capitalize on a growing Hispanic streaming audience. Hispanic audiences spend nearly nine hours per day consuming media, the majority of which is TV viewership, according to a recent study from Nielsen based on viewership habits from July. The study noted the Hispanic audience has been at "the forefront of cord-cutting," making it a growing majority of streaming viewership, too. According to the findings, Hispanic viewers spend more than 50% of their time consuming TV through streaming, eclipsing the general population, at nearly 40%. Traditional media companies across the board have been doling out cash for sports as live games still command the highest traditional TV viewership.

Persons: Roberto Firmino, Eder Militao, NBCUniversal's, It's, Shirin Malkani, Perkins, Lea, Eli Velazquez, Lionel Messi Organizations: Liverpool, Real Madrid, UEFA Champions, Liverpool FC, Anfield, . Media, Canela Media, Telemundo, ESPN, Nielsen, Telemundo Deportes, Major League Soccer's Inter Miami Locations: Real, Liverpool, England, Spanish, U.S

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