HIFIs are people who are high income, financially insecure.
They're predominantly made up of millennials and Gen Zers who want to exude wealth.
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People who fall into this category are HIFIs, individuals who are high income, financially insecure.
They're predominantly made up of millennials and Gen Zers, per Sherwood News, who want to exude "old money" or "quiet luxury" but who are struggling to keep up with their lifestyle creep.
Persons:
Gen Zers, —
Organizations:
Service, Sherwood News, DINKs
Locations:
millennials, Sherwood