Read previewI was shopping online for a mattress topper — of all the mundane things — when something creepy happened. I had opened a website of a company that I hadn't heard of but that several popular review sites recommended. I lingered on the product page for several minutes, reading the specifications of the topper and comparing it with other options. There are some options for people who are concerned about their personal data being out there. Some states, including California, Colorado, Connecticut, Virginia, and Utah, have passed data-privacy laws that give residents the right to have their personal data deleted or prevent it from being sold.

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Persons: —, Rob Shavell, Shavell, DeleteMe, Kelsey Vlamis, Dominic Sellitto, Sellitto Organizations: Service, Business, International Mobile, University, Buffalo School of Management Locations: California , Colorado , Connecticut, Virginia, Utah