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☆ The creator economy is a $250 billion industry and it's here to stay
  + stars: | 2023-11-16 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +5 min
The "creator economy" encompasses a large business ecosystem built around social-media stars. Goldman Sachs estimated this year that the creator economy could be a $480 billion industry by 2027. AdvertisementThe "creator economy" emerged with the rise of social-media stars like YouTubers and Instagram influencers, and describes the entire business ecosystem that has grown around them. AdvertisementEarlier this year, Goldman Sachs analysts estimated that the creator economy was a $250 billion industry , and could reach $480 billion by 2027. AI comes to the creator economyThe latest innovation driving the creator economy forward is artificial intelligence.
Persons: Goldman Sachs, —, Instagram, Taylor Lorenz, influencers, There's, Shannae Ingleton Smith, Selena, MrBeast, Forbes, Carmen Sognonvi Organizations: Service, YouTube, Intelligence, Grey Agency, Oxford Economics, Netflix
☆ 20 influential TikTok talent managers and agents helping creators build careers in 2023
  + stars: | 2023-07-28 | by ( Marta Biino | Shriya Bhattacharya | Dan Whateley | ) www.businessinsider.com   time to read: +4 min
Insider is recognizing the most influential talent agents and managers for TikTok creators in 2023. In a rush, he asked a friend for talent manager recommendations; Prasuna Cheruku was the answer he got. Talent agents and managers play a critical role in helping creators turn social-media success into sustainable careers in entertainment. For the fourth year, Insider is recognizing the most influential managers and agents who are helping TikTokers build their careers. Here are the 20 most influential TikTok talent-management firms and agencies in North America, listed in alphabetical order:
Persons: Drew, Jeeezy, Jackson, Lil Uzi, Prasuna Cheruku, Cheruku, she's, that's, Danielle Pistotnik, TikTok, Brendan Nahmias, they've, Alix Earle, Mylen Yamamoto Tansingco's, Kensington Organizations: Puma, Talent, WGA, SAG, Management, Hollywood, CAA, United Talent Agency Locations: Jackson, North America
☆ The 20 most influential TikTok talent managers and agents helping creators build businesses in 2023
  + stars: | 2023-07-26 | by ( Marta Biino | Shriya Bhattacharya | Dan Whateley | ) www.businessinsider.com   time to read: +4 min
Insider is recognizing the most influential talent agents and managers for TikTok creators in 2023. In a rush, he asked a friend for talent manager recommendations; Prasuna Cheruku was the answer he got. Talent agents and managers play a critical role in helping creators turn social-media success into sustainable careers in entertainment. For the fourth year, Insider is recognizing the most influential managers and agents who are helping TikTokers build their careers. Here are the 20 most influential TikTok talent-management firms and agencies in North America, listed in alphabetical order:
Persons: Drew, Jeeezy, Jackson, Lil Uzi, Prasuna Cheruku, Cheruku, she's, that's, Danielle Pistotnik, TikTok, Brendan Nahmias, they've, Alix Earle, Mylen Yamamoto Tansingco's, Kensington Organizations: Puma, Talent, WGA, SAG, Management, Hollywood, CAA, United Talent Agency Locations: Jackson, North America
☆ TikTok went big at SXSW and creators discussed building lasting businesses. Here are 3 takeaways that I left Austin with.
  + stars: | 2023-03-15 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +8 min
Creators gathered at Meta's Austin, TX offices for a series of talks hosted by the Asian Creator House. Whether creators were talking about pay transparency, or startups were pitching their products as solutions, creator monetization was an ongoing conversation at SXSW. "More and more creators are being transparent as to how much they're making," said Monica Ravichandran, creator and Collective Voice staffer. At the Asian Creator House, led by Always Be Creating cofounders Justin Nguyen and Jerry Won, creator pay and business building were also top of mind. But on the brand and marketing side of SXSW, AI wasn't a potent topic, according to Influencer's Penchin.
☆ Creator economy insiders share the 5 trends that could change the industry in 2023, from a flood of Gen X and millennial creators to a startup reckoning
  + stars: | 2022-12-21 | by ( Amanda Perelli | Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +10 min
Insider asked creator economy industry professionals to share their predictions for 2023. We spoke with investors, influencer marketers, and industry experts, who shared their best predictions for the creator economy in 2023. Live shopping could finally have its moment in the USIndustry insiders may have been premature in declaring 2022 the year of social and live shopping. Some creator economy startups might close their doorsThis past year, layoffs have been rampant in the creator economy, as companies like Patreon and Jellysmack reacted to the economic slowdown by letting employees go. "Venture capitalists think this isn't the time to be betting on the creator economy, so the next nine months will be really tough."
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