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☆ Does Anyone Know How to Behave on the Subway Anymore?
  + stars: | 2023-11-07 | by ( Ana Ley | More About Ana Ley | ) www.nytimes.com   time to read: +1 min
“Hearing feedback from New Yorkers, we sort of encapsulated a lot of the things that drive people crazy,” said Shanifah Rieara, who oversees rider satisfaction efforts for the authority. The authority has launched such marketing campaigns perennially. In 2017, the authority gave pregnant women blue-and-yellow buttons with a message asking fellow passengers to offer them a seat. is under pressure to improve service and win riders back, in part because the state has mandated that it do so as part of a budget deal. Transit advocates have said that the authority would need to focus on communicating effectively with riders to keep them happy, and its new marketing campaign aims to do that.
Persons: ”, Shanifah Rieara, Mr, Reyes Organizations: Transit
☆ New York MTA resumes transit alerts on Twitter
  + stars: | 2023-05-04 | by ( Brian Fung | ) edition.cnn.com   time to read: +1 min
CNN —New York’s Metropolitan Transportation Authority said it would resume posting automated transit alerts to Twitter on Thursday after the social media company backtracked on a plan to charge public service accounts for access to the platform. In a statement Thursday, MTA Acting Chief Customer Officer Shanifah Rieara said Twitter had tried to charge the MTA more than $500,000 a year for access to its platform, but that the MTA refused. “We’re glad that Twitter has committed to offering free API access for public service providers,” the MTA tweeted, referring to the software interface that enables third parties to create automated posts on Twitter. The paywall’s introduction in March prompted widespread warnings by public services of possible disruptions to weather and transit alerts. Amid the outcry, Twitter changed course on Tuesday and said that verified government accounts would once again be able to post automated tweets for free.
☆ Elon Musk's plan to charge for Twitter API access is unraveling
  + stars: | 2023-05-02 | by ( Kali Hays | ) www.businessinsider.com   time to read: +5 min
Elon Musk is beginning to walk back a hardline attempt to make Twitter money through access to its API. The change of heart suggests that Twitter may need reliable real-time information more than the providers need Twitter. "One of the most important use cases for the Twitter API has always been public utility," Twitter said on Tuesday. We're happy that they've committed to making API access free for the MTA and other public sector agencies. It now has the MYmta and TrainTime apps, as well as email alerts and text messages offering service alerts and updates.
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