Consumers, especially Gen Z and millennials, want a financial services partner that offers personalization, interactive learning opportunities, and virtual customer service.
The financial services industry is in the midst of an identity crisis.
"We have seen an explosion of options within the finance services industry in recent years," said Seth van der Swaagh, managing director of financial services at Google.
Fast Facts 63% of consumers believe all car insurance companies offer the same thing.
Support at every stage of the financial services journeyMore than half of consumers (52%) expect financial services brands to coach their customers.
Persons:
Seth van der, they're, van der, wasn't, van der Swaagh
Organizations:
Google, Financial, YouTube, Insider Studios, Financial Services, Kantar Monitor
Locations:
Kantar, U.S