E-commerce retailers are losing potential customers at one critical juncture. This shows that e-commerce retailers are coming up short with regard to the checkout process. Technology that helps retailers collect and leverage online shopping cart data is likely to be a worthwhile investment. Proposes a list of solutions that are proven to reduce shopping cart abandonment for online retailers. Forecasts where this trend is going and how shopping cart abandonment will affect retailers — bricks-and-mortars and e-commerce companies alike — in the future.

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Persons: Cooper Smith, they've Organizations: Commerce, Business, Insider Intelligence, BI Intelligence, Technology Locations: U.S, SeeWhy