This is the reality for Apple's Vision Pro mixed-reality headset: It's another pair of nerd goggles that will make most people look decidedly uncool. For now, the Vision Pro has failed to do pull this off. Its hard to imagine Apple Vision Pro ever becoming cool. Would she be impressed by a guy wearing a $3,499 Apple Pro Vision headset? The ultimate goal is probably to pack all the prowess of the Vision Pro into a cool slim pair of glasses.

---

Persons: Scott Galloway doesn't, it's, Max, Apple, —, Scott Galloway, Mark Gurman Organizations: Apple, Apple's, NYU, Apple Watch Locations: New York City, New York