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Top related persons:
Sesame - 1 Samantha Maltin - 1 Max - 1 — - 1 Maltin - 1 Jude - 1 Maltin didn't - 1 HBO Max - 1
Top related locs:
Memphis , Tennessee Sherrie Schireson
Top related orgs:
Service - 1 Business - 1 Sesame - 1 Warner Bros - 1 HBO - 1 Netflix - 1 PBS - 1 Networks - 1

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4 mentions found


☆ Sesame Workshop's top marketer is leaving during a critical period of transition
  + stars: | 2024-10-04 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
Sesame Workshop's chief marketer, Samantha Maltin, is leaving the company. Maltin's exit follows Sesame Workshop's CEO change and upcoming "Sesame Street" revamp. Sesame Workshop is in the midst of negotiations with distributors for the show. With beloved IP that appeals to multiple generations, "Sesame Street" could be attractive to other streamers eager for tried-and-true content. AdvertisementShe also helped create a "Sesame Street" brand image celebrating its 50th anniversary.
Persons: Sesame, Samantha Maltin, Max, —, Maltin, Jude, Maltin didn't, HBO Max Organizations: Service, Business, Sesame, Warner Bros, HBO, Netflix, PBS, YouTube, Networks, Nickelodeon, Viacom Locations: Memphis , Tennessee, Sherrie, Schireson
☆ One year into Russia's invasion of Ukraine, disinformation sites with ads powered by Google have more than doubled
  + stars: | 2023-02-24 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +5 min
Russian disinformation sites with Google-powered ads have more than doubled since last year, according to NewsGuard. Last year, as Russia began its invasion of Ukraine, Google and major brands placed ads on sites that promoted Kremlin propaganda. Google added that it has stopped running ads on specific pages on sites shared by Insider that show "violating content." The problem of ads appearing in sites containing disinformation is growing, as these sites take advantage of programmatic ad buying, where digital ads are purchased in an auction using automation. Programmatic ad buying is both a complicated and technical process, so advertisers often don't see where their ads are going.
☆ 4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
  + stars: | 2023-02-06 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +6 min
Amazon's ad business grew 19% over the past year, while rivals like Meta were managing a decline. Amazon's ad business seems to be the only major ad business that's on the upswing. Part of the reason is that Amazon's ad business is newer than Google's and Meta's so a higher growth rate should be expected. Insider spoke with several ad buyers and industry experts to reveal why Amazon's ad business is growing compared to competitors like Google, Meta, and Snap. Both McKenna and Kern Schireson, CEO of the ad agency Known, believe this is the biggest reason why Amazon's ad business is thriving compared to its competitors.
☆ YouTube's $2.5 billion deal with the NFL could rock streaming TV advertising in 2023. Experts predict 4 things that will impact the flow of ad dollars next year.
  + stars: | 2022-12-23 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
Streaming TV ad spend will surge in 2023. The foundation is set for streaming TV advertising to be a huge growth area in 2023. The global media agency Magna Global predicted in its recent forecast that streaming TV ad spend in the US will surge 32.7% next year. Here's what experts — including advertisers, content owners, TV measurement firms, and analysts — think will impact the flow of dollars in streaming TV advertising next year. More advertisers will buy streaming TV ads — and pay higher rates — because of live sports2022 was a boom year for live sports in streaming TV.
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